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Content Marketing Strategist
2 months ago
University Partners is seeking a highly skilled Content Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content marketing strategy that aligns with our corporate and onsite objectives.
Key Responsibilities- Collaborate with the Leasing and Marketing team to create and implement a content calendar that showcases our brand's unique value proposition.
- Develop high-quality, engaging content across various formats, including articles, case studies, videos, infographics, and social media posts.
- Manage our corporate social media profiles to increase brand awareness and engagement.
- Monitor property social media channels and website content to ensure consistency and relevance.
- Plan and execute email marketing campaigns to nurture leads, promote property content, and engage with existing tenants.
- Identify opportunities for content distribution and promotion through industry publications, partnerships, influencer collaborations, and paid advertising.
- Ensure consistency in brand messaging, tone, and voice across all content channels.
- Bachelor's degree preferred.
- 2+ years of experience in student housing or related real estate marketing fields.
- Graphic design experience preferred.
- Candidate must be coachable, enthusiastic, creative, flexible, and display strong technical aptitude, detail-oriented with strong problem-solving skills.
University Partners offers a dynamic and supportive work environment, competitive compensation, and opportunities for professional growth and development.