CRM Marketing Manager

1 day ago


Elk Grove Village, Illinois, United States Finn Partners Full time
Job Title: CRM/HUBSPOT Marketing Manager

We are seeking an experienced CRM Marketing Manager to join our team at Finn Partners. As a key member of our marketing team, you will be responsible for developing and executing successful CRM campaigns that drive brand awareness, lead generation, client retention, loyalty, and lifetime value.

Key Responsibilities:
  • Develop and execute CRM programs that align with our marketing goals and company objectives, focusing on data management, customer segmentation, and targeted campaigns across channels.
  • Plan, execute, and optimize full-funnel, multi-channel CRM campaigns, including email, digital, paid and organic social, utilizing customer segmentation and behavior analysis to deliver targeted messaging.
  • Help maintain, organize, and optimize customer data within the CRM (HubSpot), ensuring data accuracy and effective segmentation for personalized communication.
  • Develop and maintain customer segmentation strategies to personalize communication and offers, using data-driven insights to refine segmentation and targeting.
  • Analyze CRM campaign performance and customer data to identify trends, opportunities, and areas for improvement, providing regular reports to agency practice leaders and FINN senior management on key metrics such as client acquisition, retention, engagement, and lifetime value.
  • Ensure all CRM activities comply with legal standards, particularly regarding data privacy laws, including opt-in and GDPR, maintaining the highest level of security and integrity of customer data.
  • Collaborate with cross-functional teams, including practice leaders, business development, and the agency marketing team, to ensure CRM initiatives are aligned with business goals.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field, or degree or equivalent working experience.
  • 5+ years of experience in CRM marketing, with a proven track record of developing and executing successful CRM campaigns. Agency experience a plus.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot, or similar), email marketing platforms, and data analytics tools. Strong understanding of customer segmentation, data analysis, and marketing automation.
  • Strong ability to analyze data, interpret trends, and derive actionable insights.
  • Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
  • Must be a self-starter, with an entrepreneurial mindset, excellent time management skills, meticulous attention to detail, strong organizational skills and the ability to follow-through on tasks.
  • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment, while ensuring that deliverables are received on time and documented.
  • Basic understanding of data privacy laws and compliance practices.


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