Strategic Product Marketing Lead

2 weeks ago

Boston, Massachusetts, United States Candex Full time
Job Overview

About Candex

Candex is a fast-growing global B2B fintech organization dedicated to transforming business transactions. Our innovative technology streamlines purchasing processes for enterprise clients, making it efficient and straightforward. Recognized in the ProcureTech 100 for our Procurement Innovation, our SaaS platform revolutionizes the buying experience for large enterprises worldwide. Our clients benefit from the ease of use, vendors receive prompt payments, and procurement teams enjoy enhanced control over expenditures — a win-win for all parties involved.

We cater to clients within the Global 2,000, including some of the largest corporations globally. With over $85M raised from prominent investors such as Goldman Sachs, JP Morgan, American Express, Altos, Craft, and NFX, Candex is rapidly expanding its presence in nearly 50 countries. We are on the lookout for dynamic and ambitious individuals to help us achieve our mission of revolutionizing supplier engagement and payment processes.

Position Summary

We are in search of a Product Marketing Manager to create impactful go-to-market strategies, content, and materials aimed at driving revenue growth and product adoption. This role necessitates close collaboration with sales, customer success, and product teams to identify key messaging and product features that will foster success. The focus of this position is on enhancing product usage and expansion among our clientele.

Key Responsibilities

  • Empower Sales and Customer Success: Work alongside Sales & Customer Success to deliver easily accessible, effective content that facilitates additional sales and expansions.
  • Create Engaging Content: Develop compelling presentations and customer-facing materials that clearly communicate our value proposition.
  • Organize Sales Resources: Ensure our teams can easily locate the appropriate materials for various scenarios and understand their application.
  • Lead RFP/RFI Initiatives: Collaborate with sales to establish best practices for managing RFPs and RFIs.
  • Analyze Client and Product Metrics: Leverage data to formulate actionable plans for client growth and assess the effectiveness of targeted campaigns and product enhancements.
  • Develop Product-Led Growth Strategies: Identify innovative methods to promote organic product expansion within our client base.
  • Enhance Communication Plans: Review and refine existing client communication strategies to boost adoption rates, including updates on relevant product improvements.
  • Formulate Marketing Strategies: Partner with marketing teams to oversee online positioning, content strategies, videos, case studies, events, and more.
  • Create Training Resources: Collaborate with various Candex departments to produce training materials for both the organization and clients.

Qualifications

  • 5+ years of experience in product marketing, product management, or management consulting.
  • Proven ability to drive results through cross-functional collaboration among Sales, Marketing, Product, and Technology teams.
  • Demonstrated experience leading projects that impact multiple functions, including product, sales, and account management.
  • Experience in developing customer insights through direct engagement and data analysis.

Skills

  • Exceptional ability to craft compelling narratives and visually appealing presentations that resonate with clients.
  • Proficient in creating executive-level presentations.
  • Strong organizational and analytical capabilities.
  • Self-motivated individual capable of progressing initiatives in ambiguous situations.
  • Excellent logical reasoning and creative problem-solving skills.
  • Detail-oriented with a good sense of humor.
  • High energy and enthusiasm for the role.

Why Choose Candex?

  • We value humility, ambition, intelligence, and collaboration.
  • Enjoy unlimited PTO and a flexible work environment.
  • Comprehensive medical, dental, and vision benefits, along with Flexible Spending Accounts and Health Savings Accounts (with employer contributions).
  • Life Insurance, Short-Term Disability, and Long-Term Disability coverage.
  • Wellbeing benefits through Employee Assistance Programs and health initiatives.
  • 401(k) retirement plan.
  • Home office setup support.
  • Engaging team-building activities and outings.

Equal Opportunity Employer

We encourage individuals from diverse backgrounds to apply, even if they do not meet every requirement. Our commitment to diversity and inclusivity is paramount, and we prioritize skills and abilities in our hiring process.

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