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Social Media Advertising Manager

2 months ago

Boca Raton, Florida, United States The Ladders Full time

The Social Media Advertising Manager plays a pivotal role within our dynamic team of lead generation experts. This position involves collaborating closely with our network of franchise studios nationwide, as well as with approved digital agency partners, to effectively execute localized paid media initiatives. This hands-on position is crucial to our growth strategy in the realm of paid media channels.


KEY RESPONSIBILITIES:
  • Assist in crafting our paid social lead generation strategy, ensuring collaboration with advertising agencies for effective implementation of local campaigns.
  • Oversee the comprehensive management and deliverables of designated paid social campaigns, from initiation to optimization, ensuring timely, budget-compliant, and high-quality outcomes.
  • Collaborate with marketing and lead generation teams to meet both short-term and long-term objectives, sharing insights to enhance paid social marketing efforts.
  • Refine our digital approach to Paid Social marketing, developing strategies that can be automated and executed at scale.
  • Embrace a continuous 'test and learn' philosophy for all Paid Social activities, innovating to improve campaign performance through new features and technologies.
  • Support the Senior Marketing Manager in the daily management of local approved agencies, assist in franchisee communications, and work with Franchise Business Managers on necessary reporting.
  • Analyze performance metrics, identify growth opportunities, and optimize campaigns to enhance results with a focus on improving local strategies.
  • Contribute to data onboarding and management initiatives.
  • Assist in creating educational materials and webinars for local franchises.
  • Work closely with digital agencies to ensure effective local paid media campaigns and adherence to best practices.
QUALIFICATIONS:
  • Minimum of 3 years of relevant experience in paid social media, with a strong command of Meta Ads Manager.
  • Experience in an advertising agency setting, particularly with multi-location or franchise business models.
  • Proficient in Facebook Business & Ads Manager, Snapchat, TikTok, and other local lead generation channels.
  • Strong grasp of marketing tracking and UTMs.
PREFERRED QUALIFICATIONS:
  • Familiarity with data visualization tools such as PowerBI or Tableau.
  • Background in the Fitness or Health & Wellness sector (or a comparable industry).
  • Client-facing experience in an advertising agency requiring effective communication skills.
  • Understanding of booking or membership-based business models.
COMPETENCIES:
  • Demonstrated analytical skills with the ability to extract insights from extensive data sets in Excel.
  • Experience in launching, monitoring, and analyzing hyper-local and regional advertising campaigns.
  • Hands-on experience in process improvement and developing data-driven solutions.
  • Exceptional communication and problem-solving abilities with a flexible, agile mindset.
SUPERVISORY RESPONSIBILITIES:
This role does not entail supervisory responsibilities.

TRAVEL REQUIREMENTS:
Travel is typically not required.

WHY JOIN OUR TEAM?
We offer a competitive salary and a comprehensive benefits package, including:
  • Free access to fitness classes and discounted rates at franchise locations.
  • Healthcare benefits including Medical, Dental, and Vision coverage.
  • Employer-paid benefits such as Long-Term Disability and Life Insurance.
  • Generous Paid Time Off, including designated days for birthdays and charitable activities.
  • Paid holidays and parental leave.
  • Education and tuition reimbursement programs.
  • Access to a state-of-the-art wellness center.
  • 401k plan with employer contributions.
  • Employee resource groups and flexible work schedules.
  • Engaging team-building and employee engagement activities.
DIVERSITY, EQUITY, AND INCLUSION STATEMENT:
We are committed to fostering an environment that promotes diversity, equity, and inclusion across all aspects of our organization. Our goal is to create a sustainable culture that supports learning and growth, values every employee, and uplifts the communities we serve.

EEO STATEMENT:
We provide equal employment opportunities to all individuals, regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by law. Discrimination of any kind is not tolerated.