Social Media Manager

3 weeks ago

Boca Raton, Florida, United States 4Ocean Public Benefit Company Full time
Job Description4Ocean Public Benefit Company is seeking a highly skilled Social Media Manager to join our team in Boca Raton, Florida. As a key member of our social media team, you will be responsible for developing and executing a comprehensive content strategy that showcases our company's mission and impact.


Key Responsibilities:

  • Develop and implement a social media content calendar that aligns with our company's sustainability goals and values
  • Create high-quality, engaging content that resonates with our audience and promotes our brand's environmental initiatives
  • Stay up-to-date with the latest social media trends, platform updates, and industry best practices to ensure our content remains fresh and relevant
  • Collaborate with cross-functional teams to develop content that supports our brand's overall goals and messaging
  • Monitor and analyze social media metrics to track performance, identify areas for improvement, and adjust content accordingly
  • Manage social media conversations, responding to comments and messages in a timely and professional manner, in line with brand tone of voice
  • Develop and execute influencer relationships and marketing campaigns to promote our goals, promotions, and initiatives
  • Help manage influencer partnerships and collaborations to amplify our brand's environmental message and reach new audiences
  • Build and engage with our Ambassadors through successful community strategies
  • Monitor and respond to relevant online conversations and brand mentions
  • Participate in brainstorming sessions and contribute to the development of new content ideas and campaigns
  • Lead, develop, and execute other social marketing campaigns as required

Requirements:

  • 5+ years of experience in marketing, social media management with a focus on consumer-brand content creation and strategy
  • Strong understanding of social media platforms, including Facebook, Instagram, TikTok, X, LinkedIn, and YouTube
  • Excellent written and verbal communication skills, with the ability to craft compelling content that resonates with diverse audiences
  • Strong analytical skills, with the ability to track, report, and analyze social media metrics and adjust content strategy accordingly
  • Ability to work independently and collaboratively as part of a team
  • Strong attention to detail and organizational skills, with the ability to manage multiple projects and deadlines
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • Experience with content management systems, such as Hootsuite or Sprout Social
  • Familiarity with photo and video editing software and formats, such as Adobe Creative Cloud, CapCut, or similar programs
  • Experience with influencer marketing and partnerships

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