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Marketing Analyst Assistant

4 weeks ago

WinstonSalem, North Carolina, United States PepsiCo Full time
Job Title: Marketing Asst Analyst

This role contributes to PepsiCo's success by developing, executing, refining, and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.

Key Responsibilities:
  • Develop and coordinate events to promote period and trimester programs.
  • Identify and collect key information during program conception and manage through implementation stages.
  • Design processes to collect, analyze, and disseminate key information to execute the program.
  • Integrate customer, marketing, and competitive information into usable plans of action.
  • Design and author educational program materials to enable frontline employees to effectively sell and execute the program.
  • Perform information analysis to identify trends and patterns of data.
  • Scope and evaluate opportunities and develop strategies to increase Volume, Revenue, and Distribution.
  • Maintain an ongoing awareness of customer, segment, and industry trends by reviewing professional literature and writing with headquarters and field-based business partners.
  • Recognize key customer, market, and competitive information and share information internally.
  • Accountable for forecasting and conducting post-selling initiative return on investment.
  • Develop and maintain ongoing communication with key headquarters and field-based business partners to define goals and strategies of National & Local programs/selling initiatives.
  • Participate in field-based Foodservice meetings & conference calls acting as a liaison to support local selling initiatives, resolve/influence pricing, brand set, and DNS.
  • Assist in Sales Rally planning, set-up, and execution.
  • Collect data for and create educational program materials to enable frontline employees to effectively sell and execute period programs.
  • Demonstrate creativity for web banner design, customer-facing emails, and promotional materials.
  • Strong Attention to detail and Communication skills required.
  • Must be able to work both independently and collaboratively with the PD Marketing team.
Compensation and Benefits:
  • The expected compensation range for this position is between $55,800 - $87,000.
  • Location, confirmed job-related skills, and experience will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications:
  • Bachelor's degree in Marketing or related discipline.
  • Advanced in Microsoft Office Excel, PowerPoint, Word.
Preferred Qualifications:
  • 1 to 2 years in Beverage, DSD, or consumer goods industry.
  • 2 to 3 years of experience in marketing.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity