Product Marketing Manager

5 days ago

WinstonSalem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

We are seeking a seasoned Product Marketing Manager to spearhead key product lines within our consumer packaged goods portfolio, specifically for Home Depot.

This role is ideal for professionals with 3-5 years of product management or product marketing experience who are looking to grow.

You will lead product line refreshes, develop and execute comprehensive plans, and align with brand strategies using insights from market and consumer research.

You'll guide the development of an 18-month roadmap and product portfolio using a Stage Gate process to innovate, from concept through execution, and identify new opportunities for profitable growth.

This is a pivotal role for someone passionate about driving results, optimizing product performance, and collaborating cross-functionally to bring category-leading products to market.


Key Responsibilities:

Strategic Planning and Development


Lead new product development and innovation using the Stage Gate Process, ensuring alignment with brand strategies.

Partner with Marketing Research to conduct trend analysis and identify consumer insights that drive product line growth and inform marketing strategies.

Conduct competitive analysis, gap analysis, and data analytics to identify growth opportunities and develop actionable, profitable strategies.

Manage the performance of assigned product lines, proactively adjusting campaigns and activities to ensure P&L targets are met.


Consumer and Product Marketing

Oversee the full product lifecycle from conceptualization to product launch, including pricing, design, packaging, and marketing campaigns.

Develop product and packaging strategies, value propositions, and positioning for your product lines to drive sales.

Collaborate with cross-functional teams to deliver a product that resonates with consumer needs and market trends.

Seek out and apply design trend reports and market insights to shape product roadmaps and marketing strategies.

Support SKU rationalization efforts to improve inventory performance.


Cross-Functional Collaboration

Collaborate with key stakeholders including Sales, Procurement, Engineering, Market Research, and Supply Chain to ensure smooth execution of product strategies.

Build strong relationships across teams to navigate differing priorities and creatively influence outcomes, ensuring alignment and driving product success.

Share best practices and streamline processes across product lines, leveraging cross-functional insights to enhance overall performance.

Champion a Continuous Improvement mindset by participating in initiatives that support operational efficiency, cost reduction, and business growth.


Qualifications:

Bachelor's degree in Business, Marketing, or a related field.

3-5 years of experience in product management or product marketing.


Liberty Hardware is an equal opportunity employer and we want to have the best available persons in every job.

The Company makes employment decisions only based on merit.

It is the Company's policy to prohibit discrimination in any employment opportunity based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.

The Company is committed to complying with all applicable laws providing equal employment opportunities.

This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

Liberty Hardware is an E-Verify employer.

E-Verify is an Internet-based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.

  • Product Marketing Manager

    1 month ago

    Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Product Marketing ManagerJoin Liberty Hardware Mfg. Corp. as a Product Marketing Manager and take on a key role in driving the success of our product lines. As a champion for our products, you will lead the development and execution of the annual plan, utilizing market requirements and consumer insights to establish the scope of our product...

  • Product Marketing Manager

    2 weeks ago

    Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job Title: Product Marketing ManagerWe are seeking a seasoned Product Marketing Manager to drive growth and innovation in our consumer packaged goods portfolio, specifically for Home Depot. This role is ideal for professionals with 3-5 years of product management or product marketing experience who are looking to take their career to the next level.Key...

  • Product Marketing Manager

    2 weeks ago

    Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    Job DescriptionWe are seeking an experienced Product Marketing Manager to champion key product lines within our consumer packaged goods portfolio, specifically for Home Depot. This role is ideal for professionals with 3-5 years of product management or product marketing experience who are looking to grow.Key Responsibilities:Lead new product development and...

  • Product Manager IV

    4 days ago

    Winston-Salem, North Carolina, United States TE Connectivity Full time

    Job OverviewTE Connectivity's Product Management Teams are responsible for managing all aspects of a product, from driving new product development to manufacturing to marketing. They oversee overall product strategy, business leadership, and capacity plans to meet sales and profit targets.Key Responsibilities• Manage the product lifecycle, including market...

  • Product Management Leader

    4 days ago

    Winston-Salem, North Carolina, United States TE Connectivity Full time

    Product Management LeaderAt TE Connectivity, we're looking for a Product Management Leader to join our team. As a Product Management Leader, you will be responsible for managing all aspects of a product, from driving new product development to manufacturing to marketing.Key Responsibilities:Develop and execute product strategies to meet sales and profit...

  • Product Management Trainee

    5 days ago

    Winston-Salem, North Carolina, United States Hanes Companies Full time

    Hanes Companies, a leading division of Leggett & Platt, is seeking a talented Management Trainee to join their team. This exciting opportunity is perfect for individuals looking to develop their skills in supply chain management and business development.Key Responsibilities:Assist in forecasting demand and purchasing products to meet market service...

  • Field Marketing Manager II

    4 weeks ago

    Winston-Salem, North Carolina, United States Aramark Full time

    Job DescriptionThe Field Marketing Manager II plays a pivotal role in supporting Aramark's clients by driving product innovation, merchandising, and promotions. This position serves as a liaison between Aramark's Marketing team and client account locations, ensuring that client and consumer needs are met while adhering to Aramark standards.Key...

  • Digital Marketing Manager

    5 days ago

    Winston-Salem, North Carolina, United States Liberty Hardware Mfg. Corp. Full time

    As a Digital Marketing Manager - Top of Funnel, you will be responsible for developing and implementing digital marketing strategies to reach new audiences and expand our brand's footprint across diverse product categories.You will collaborate with cross-functional teams to push the boundaries of our digital capabilities and partner closely with the Director...

  • Production Manager

    1 month ago

    Winston-Salem, North Carolina, United States Bekaert Deslee Full time

    Job DescriptionBekaertDeslee USA Inc. is seeking a highly skilled Production Manager to oversee the production process and ensure that production targets are met efficiently and on time. The successful candidate will be responsible for implementing and maintaining quality control standards, managing production budgets, and ensuring compliance with health and...

  • Marketing Coordinator

    5 days ago

    Winston-Salem, North Carolina, United States ASM Global Full time

    Marketing Assistant RoleWe are seeking a part-time Marketing Assistant to join our team at ASM Global. As a Marketing Assistant, you will gain real-world marketing experience through work on projects in social media, concert marketing, creative content development, and event production in the arena and stadiums at Wake Forest.Key ResponsibilitiesSupport the...

  • Respiratory Care Market Manager

    2 weeks ago

    Winston-Salem, North Carolina, United States Novant Health Full time

    Job Title: Manager Market Respiratory CareNovant Health is seeking a highly skilled and experienced Manager Market Respiratory Care to lead our respiratory therapy team in the Greater Winston Salem and Charlotte Markets.Key Responsibilities:Develop and implement strategies to achieve quality, financial, and human experience outcomesProvide leadership and...

  • Marketing Professor

    2 weeks ago

    Winston-Salem, North Carolina, United States InsideHigherEd Full time

    Job Opportunity:Wake Forest University School of Business is seeking a qualified candidate for a clinical faculty position in Marketing. This is a full-time, non-tenure track position that will start on July 1, 2025.Job Summary:The ideal candidate will have a strong background in marketing and teaching experience at both the undergraduate and graduate...

  • Market Manager, Center for Private Business

    2 weeks ago

    Winston-Salem, North Carolina, United States InsideHigherEd Full time

    About the RoleWe are seeking a highly skilled Market Manager to join our team at the Center for Private Business. As a key member of our team, you will be responsible for driving business growth and development in the Charlotte and Western Carolina regions.Key ResponsibilitiesProspective Member Management:Develop and implement strategies to identify and...

  • Marketing Coordinator

    1 month ago

    Winston-Salem, North Carolina, United States ASM Global Full time

    Marketing Assistant Job DescriptionASM Global is seeking a part-time Marketing Assistant to support the marketing department in daily administrative tasks, prepare and distribute event information, and create engaging content for social media.Key Responsibilities:Support the marketing department in daily administrative tasksPrepare and distribute event...

  • Market Manager, Center for Private Business Leader

    2 weeks ago

    Winston-Salem, North Carolina, United States InsideHigherEd Full time

    About the RoleThe Wake Forest University Center for Private Business is seeking a highly skilled Market Manager to lead the Charlotte and Western Carolina regions. As a key member of the Center's team, you will be responsible for driving business growth, developing strategic relationships, and delivering exceptional member experiences.Key...

  • Marketing Project Coordinator

    4 days ago

    Winston-Salem, North Carolina, United States ASM Global Full time

    Marketing Assistant Job DescriptionWe are seeking a part-time Marketing Assistant to support our marketing department in daily administrative tasks. The ideal candidate will be self-motivated, creative, and passionate about sports and/or entertainment.Key Responsibilities:Prepare and distribute event information to staff and partnersCreate and edit photo,...

  • Sales and Marketing Executive

    3 weeks ago

    Winston-Salem, North Carolina, United States Paul Davis of Piedmont, Triad West, & Mountain Regions, NC Full time

    About the RoleWe are seeking a highly motivated and experienced Commercial Business Development Manager to join our team at Paul Davis of Piedmont, Triad West, & Mountain Regions, NC. As a key member of our sales team, you will be responsible for driving business growth by identifying new business opportunities, building and maintaining relationships with...

  • Marketing Analyst Assistant

    2 weeks ago

    Winston-Salem, North Carolina, United States PepsiCo Full time

    Job Title: Marketing Asst AnalystThis role contributes to PepsiCo's success by developing, executing, refining, and measuring Customer Relationship Management programs that drive Volume, Distribution, and Revenue for our organization.Key Responsibilities:Develop and coordinate events to promote period and trimester programs.Identify and collect key...

  • Sales Development Manager

    3 weeks ago

    Winston-Salem, North Carolina, United States Georgia-Pacific Full time

    Unlock Your Potential as an Account ManagerAre you a sales professional eager to drive business development and craft innovative solutions? Do you thrive in a dynamic environment with endless growth opportunities? If so, Georgia-Pacific's Corrugated Packaging division is the place for you.Your RoleAs an Account Manager, you'll have the autonomy to drive...

  • General Manager

    2 weeks ago

    Winston-Salem, North Carolina, United States Kimpton Hotels & Restaurants Full time

    About the RoleWe are seeking a highly skilled and experienced General Manager to join our team at Kimpton Hotels & Restaurants. As a key member of our leadership team, you will be responsible for driving the financial performance of our hotel by delivering exceptional guest service and product.Key ResponsibilitiesDevelop and implement comprehensive sales and...