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SEO Specialist
2 months ago
Weedmaps is seeking a skilled SEO Coordinator to enhance our digital presence and drive organic traffic to our platform. As a key member of our team, you will be responsible for implementing search engine optimization techniques to improve conversions, traffic, and revenue for our brands.
Key Responsibilities- Optimize on-page content and metadata to increase traffic and revenue generated by the organic channel.
- Create SEO content briefs to support our learn, news, and marketplace platforms.
- Support SEO-focused product enhancements by providing research, reviewing releases, and providing feedback as needed.
- Monitor technical reporting for regressions and submit bug tickets as needed.
- Collaborate with the acquisition, lifecycle, social, and content marketing teams to leverage organic search data from editorial, strains, and marketplace to improve campaign performance.
- Support business units outside of product and marketing as needed with SEO consulting on projects.
- BA/BS degree or equivalent practical experience.
- 2 years of experience in SEO and digital marketing.
- Understanding of on-page SEO, including keyword targeting and metadata optimization.
- Experience using keyword research tools such as SEMrush and Ahrefs.
- Comfortable working in Google Search Console, especially with the performance, indexing, and experience tools.
- Experience using technical SEO crawlers such as Sitebulb, Screaming Frog, Botify, or Lumar (DeepCrawl).
- Knowledge of local SEO and multi-market strategies.
- Excellent communication and collaboration skills.
- Passion for the cannabis industry and a desire to stay up-to-date with the latest industry developments.
- Familiarity with HTML, CSS, and JavaScript.
- SQL or Python experience.
- Experience using Wordpress.
- Tableau or Looker Studio experience.
Weedmaps offers a comprehensive benefits package, including physical health benefits, mental health benefits, basic life and AD&D, 401(k) retirement plan, generous PTO, paid sick leave, and company holidays. We also offer supplemental, voluntary benefits, including student loan repayment, FSA, voluntary life and AD&D insurance, critical illness insurance, accident insurance, short- and long-term disability insurance, pet insurance, family planning/fertility, identity theft protection, and legal access to a network of attorneys.
Why Work at Weedmaps?- You get to work at the leading technology company in the cannabis industry.
- You get to play a meaningful role in helping to advance cannabis causes, including helping improve the lives of patients who rely on the benefits of cannabis.
- You get an opportunity to shape the future of the cannabis industry.
- You get to work on challenging issues in a collaborative environment that encourages you to do your best.
- You get to work in a casual and fun environment; no fancy clothes required, but you are free to dress to the nines.
- Generous PTO and company holidays.
- Numerous opportunities and tools to learn and grow your professional skills.
- Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more.
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at https://www.weedmaps.com.
Notice to prospective Weedmaps job applicants:
- Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company.
- Our recruiters will always communicate with candidates through an email address.
- CORRECT: careers@weedmaps.com
- INCORRECT: https://www.linkedin.com/in/weedmaps
- Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
- If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps Careers Page or LinkedIn
If you are unsure if a communication is legitimate, please contact our recruitment team at careers@weedmaps.com and they will happily confirm for you.
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