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Digital Marketing Specialist

1 month ago

Irvine, California, United States Professional Search Group - Orange County Full time
Job Description

Professional Search Group OC is seeking a Digital Marketing Specialist to drive customer engagement, retention, and conversions through email campaigns. The successful candidate will play a key role in creating and executing email marketing strategies, maintaining e-commerce websites, and supporting the company's overall sales and conversion strategies.

Key Responsibilities:

  • Plan, design, test, and analyze email marketing campaigns to measure effectiveness and optimize performance.
  • Manage email lists, identify target audiences, and ensure relevant content is delivered to the right segments.
  • Coordinate and manage digital assets, ensuring accuracy through regular quality checks.
  • Explore new tools and channels, leveraging SEO to improve email content and messaging.
  • Track and analyze website traffic, user behavior, and marketing trends, reporting on the effectiveness of campaigns.
  • Implement and manage campaigns via marketing platforms such as Mailchimp, Klaviyo, HubSpot, and others.
  • Use ERP systems (SAP, Oracle Cloud, NetSuite, Odoo) to enhance efficiency and streamline operations.
  • Provide data-driven recommendations for continuous improvement in email marketing strategies.

Requirements:

  • 1-2 years of experience in email marketing or digital marketing.
  • Proficiency in email marketing platforms such as Mailchimp, iContact, Klaviyo, or HubSpot.
  • Strong analytical and organizational skills with a keen eye for detail.
  • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and SEO systems.
  • Strong communication skills, with the ability to collaborate with a team and work independently.
  • Initiative-driven and capable of performing quality checks with minimal supervision.

Apply with Professional Search Group OC today