Mortgage Demand Generation Specialist
3 days ago
Mutual of Omaha Mortgage is seeking a highly skilled Demand Generation Specialist to join our team. As a key member of our growing department, you will play a crucial role in driving awareness and generating qualified leads for our mortgage business.
Campaign Strategy and Execution- Develop comprehensive plans to drive awareness and generate qualified leads through targeted campaigns.
- Collaborate with content teams to create engaging and informative materials relevant to mortgage customers.
- Contribute to understanding and mapping the customer journey to identify opportunities for engagement.
- Support the creation of SEO plans tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
- Align SEO strategies with company goals and target audience needs.
- Assist in developing effective link-building campaigns to enhance domain authority and search rankings.
- Regularly monitor the company's online reputation across review sites, forums, and news outlets.
- Engage with both positive and negative feedback to improve customer relationships and resolve issues.
- Assist in managing various aspects of the email and SMS marketing platforms.
- Support the integration of marketing automation tools with Salesforce CRM.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field, or equivalent business experience required.
- 2+ years of experience in demand generation, digital marketing, or SEO roles.
- Experience with CRM tools such as Salesforce, including integration with marketing automation platforms.
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