Mortgage Demand Generation Specialist

3 days ago


Irvine, California, United States Mutual of Omaha Mortgage Full time
Unlock Your Potential as a Demand Generation Specialist

Mutual of Omaha Mortgage is seeking a highly skilled Demand Generation Specialist to join our team. As a key member of our growing department, you will play a crucial role in driving awareness and generating qualified leads for our mortgage business.

Campaign Strategy and Execution
  • Develop comprehensive plans to drive awareness and generate qualified leads through targeted campaigns.
  • Collaborate with content teams to create engaging and informative materials relevant to mortgage customers.
  • Contribute to understanding and mapping the customer journey to identify opportunities for engagement.
Search Engine Optimization
  • Support the creation of SEO plans tailored to the mortgage industry to improve organic search rankings and increase website traffic for high-intent keywords.
  • Align SEO strategies with company goals and target audience needs.
  • Assist in developing effective link-building campaigns to enhance domain authority and search rankings.
Online Reputation Management
  • Regularly monitor the company's online reputation across review sites, forums, and news outlets.
  • Engage with both positive and negative feedback to improve customer relationships and resolve issues.
Marketing Automation
  • Assist in managing various aspects of the email and SMS marketing platforms.
  • Support the integration of marketing automation tools with Salesforce CRM.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field, or equivalent business experience required.
  • 2+ years of experience in demand generation, digital marketing, or SEO roles.
  • Experience with CRM tools such as Salesforce, including integration with marketing automation platforms.


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