Product Marketing Manager

8 hours ago

Warminster PA USA, United States Adecco Full time
Product Marketing Manager Job Description

Adecco Creative and Marketing is seeking an experienced Product Marketing Manager to join our team. This role will focus on refining and communicating the value of our technical products to both internal teams and external customers.

The successful candidate will play a key role in shaping product messaging, developing marketing materials, and ensuring our products are effectively positioned in the marketplace.

Key Responsibilities:
  • Develop and refine messaging for technical products, ensuring clear and compelling communication that resonates with target audiences.
  • Create product-specific marketing collateral, including presentations, brochures, and leave-behinds for customers.
  • Collaborate with product teams to translate complex technical details into customer-facing materials that highlight product benefits.
  • Drive go-to-market strategies for new products and enhancements, ensuring successful launches and customer engagement.
  • Work closely with sales teams to support product positioning and develop tools that assist in the sales process.
  • Conduct market research to stay informed on industry trends and competitor positioning, ensuring our messaging remains competitive and relevant.
Qualifications:
  • Proven experience in product marketing, preferably with technical or enterprise-level products.
  • Strong ability to simplify complex technical concepts and communicate them effectively to non-technical audiences.
  • Experience developing marketing collateral, including product briefs, presentations, and customer leave-behinds.
  • Excellent written and verbal communication skills with a strong attention to detail.
  • Ability to work cross-functionally with product, sales, and marketing teams to align on messaging and strategy.
Preferred Skills:
  • Experience in the technology sector, especially in areas such as servers or enterprise hardware.
  • Familiarity with product lifecycle management and go-to-market strategies for technical products.

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