Product Marketing Manager

4 days ago

Jessup MD USA, United States Baltimore Aircoil Full time
Job Title: Product Marketing Manager

The Product Marketing Manager will play a critical role in promoting BAC's brand, creating marketing plans, and developing product positioning to drive sales growth in new target market segments.

Key Responsibilities:
  • Develop and execute multichannel marketing campaigns to increase brand awareness and customer preference.
  • Conduct market research to understand customer needs and buying habits, and create strategies to build awareness and preference.
  • Collaborate with regional marketing teams to coordinate BAC's global trade show presence and marketing message.
  • Partner with Global Marketing / Engineering / Business Development to present new technologies to targeted customers.
  • Develop and track metrics of success and report progress to senior leadership.
  • Collaborate globally with regional sales and marketing teams to gain alignment and execute effectively marketing activities.
Requirements:
  • 5+ years in B2B industries.
  • Bachelor's Degree: Marketing, Business, or related field.
  • 3+ years of experience as a marketing manager or similar role.
  • Exceptional knowledge of marketing strategies, channels, and branding.
  • Superb collaboration skills.
  • Global mindset and experience in global matrix organizations.
  • Exceptional market research skills and comfortable in working with incomplete or nebulous data/information to develop coherent and structured outcomes for market needs, segmentation, purchasing behavior, etc.
Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at https://www.bacnet.com.

BAC Employees are eligible to participate in an annual bonus incentive program.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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