Product Marketing Manager

1 day ago

Tampa FL USA, United States ENAVATE Full time
About the Role

Enavate is a dynamic company that transforms businesses and the lives they touch. We're passionate about innovation and empowering our team members to make decisions that drive growth. We're looking for a Product Marketing Manager to lead our marketing activities and messaging for a diverse portfolio of products and services.

Key Responsibilities
  • Positioning and Messaging
    • Develop clear and differentiated positioning and messaging for our offerings in the market.
    • Ensure message consistency across all company materials and communications.
    • Collaborate with external agencies as needed.
  • Lead Generation
    • Partner with the Demand Generation team to create a multi-channel marketing plan that meets lead generation goals.
    • Execute marketing programs and monitor conversion rates, adjusting strategies as needed.
    • Analyze campaign performance and report on results to inform future initiatives.
  • Content Creation
    • Produce high-quality content that establishes Enavate as a thought leader in our target markets.
    • Communicate the value proposition of products and services to the sales team and ensure they have the necessary sales tools to support their efforts.
  • Partner Marketing
    • Collaborate with partners to develop joint marketing plans and strategies.
    • Support partner events and manage partner marketing initiatives to enhance collaboration and reach.
Requirements
  • 5+ years of experience in B2B technology marketing, with a strong understanding of product marketing principles.
  • Bachelor's degree in Business, Marketing, or a related field.
  • Excellent verbal, written, and presentation skills, with the ability to convey complex information clearly and persuasively.
  • Proven track record of thriving in fast-paced, growth-oriented environments.
  • Strong project management skills, capable of handling multiple initiatives simultaneously while keeping stakeholders informed.
  • Familiarity with a range of marketing technology and analytics tools.
  • Experience building and overseeing message architecture and product launches.
  • A collaborative mindset, with the ability to work effectively across cross-functional teams.
About Enavate

Based in Tampa, FL, Enavate is a Microsoft Gold Partner that specializes in guiding organizations through their journey to the cloud, aiding them in modernizing their mission-critical systems, and achieving seamless digital transformation. Our core values are Team Members, Innovation, Results, and Integrity.

We have clients and team members all over the world, and we're still growing. If you're ready to transform your career path, let's get started.

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