Area Director of Sales and Marketing

4 weeks ago

Fort Myers Florida, United States Courtyard Fort Myers Cape Coral Full time
Job Summary

The Area Director of Sales and Marketing is responsible for planning and managing the overall sales and marketing efforts for 2 hotels in the Fort Myers/Cape Coral market. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives for the assigned hotels.

Key Responsibilities:
  • Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
  • Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate occupancy and food & beverage opportunities.
  • Initiate and develop sales trips to key feeder markets/cities with a focus on identifying accounts that can directly benefit revenue performance targets at all hotels located within the cluster.
  • Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
  • Understand the content reflected in contracts and how to negotiate terms therein.
  • Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
  • Monitor production of all top accounts and evaluate trends within your market.
  • Conduct on-property visits to hotels within assigned collection to assess strength of sales leadership, strategic culture, and adherence to Aimbridge Hospitality's established regulations, company standards, sales standards, and sales metrics.
  • Comply with attainment of individual goals as well as team goals and budgeted metrics.
  • Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
  • With input and guidance from the GM and/or Corporate HR, manage Human Resources in the division in order to attract, retain, and motivate the employees; hire, train, develop, empower, coach, and counsel conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline, and terminate as appropriate.
  • Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office, and Reservations.
  • Maintain strong visibility in local community and industry organizations.
  • Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
  • Maintains professional working relationship and promote open lines of communication across your collection of hotels to achieve initiatives with respective marketing partner(s) and other internal departments.
  • Travel on a weekly basis as required.
  • Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.
About Courtyard Fort Myers Cape Coral

Courtyard Fort Myers Cape Coral is ideally situated near pristine Gulf Coast beaches and downtown Fort Myers. Guests can spend their getaway exploring popular destinations, including CenturyLink Sports Complex, Harborside Event Center, JetBlue Park at Fenway South, Lee Health, and Southwest Florida International Airport (RSW). They can start their day satisfied with a tasty breakfast sandwich and specialty Starbucks beverage at The Bistro, then return in the evening for their choice of a fresh sandwich, salad, or burger paired with our evening bar service. Following an action-packed day, travelers can retreat to relaxation in our modern guest rooms and suites featuring complimentary high-speed Wi-Fi, flat-panel TVs, and signature Marriott bedding.

About Aimbridge Hospitality

As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts, and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.

Benefits

After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following:

  • Medical, Dental, and Vision Coverage
  • Short-Term and Long-Term Disability Income
  • Term Life and AD&D Insurance
  • Paid Time Off
  • Employee Assistance Program
  • 401k Retirement Plan

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