Associate Director, HCP and Patient Marketing Specialist

2 days ago


San Rafael, California, United States Biomarin Full time
About BioMarin

BioMarin is a global biotechnology company that is dedicated to developing innovative treatments for rare genetic disorders. With a strong commitment to advancing the field of genetic medicine, we are driven by a passion to improve the lives of patients and families affected by these conditions.

Job Summary

We are seeking an experienced Associate Director to join our US Commercial team, supporting the strategy and execution for both HCP and patient marketing for our phenylketonuria (PKU) franchise. This role will have a unique emphasis on non-personal promotion, with a goal of strengthening our digital presence in an increasingly competitive market.

Key Responsibilities
  • Support the development of Palynziq strategy and messaging, in collaboration with other members of the marketing team
  • Lead tactical planning and implementation of key HCP and patient initiatives, with an emphasis on digital channels
  • Measure and report back on initiative impact / KPIs
  • Co-lead the preparation of the annual brand plan and associated budgets
  • Coordinate with advertising agencies and internal graphic designers on the development, execution, and maintenance of key PALYNZIQ materials
Requirements
  • Minimum 8+ years of related experience in the biotech/pharmaceutical industry
  • MBA preferred, but not required
  • Rare disease experience strongly preferred
  • Demonstrated ability to understand scientific information
  • Demonstrated ability to work in a team environment
  • Ability to interact with/positively influence all levels of business across multiple departments
About the Role

This is an exciting opportunity to join a thriving team and contribute to the development of innovative marketing strategies that drive business growth and improve patient outcomes. If you are a motivated and experienced marketing professional with a passion for rare diseases, we encourage you to apply.



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