Market Development Manager

6 days ago

Worcester, Massachusetts, United States Allegiant Giving Corporation Full time
Job Overview

The Market Manager for Government will be responsible for driving product marketing, business development, and promotional efforts aimed at expanding business within government sectors at the local, state, and federal levels.

Key Responsibilities
  • Develop and implement strategies to grow business opportunities within government sectors and explore new markets for existing product lines.
  • Collaborate with product managers, engineering, production, and quality teams to align market strategies with overall business objectives.
  • Identify and optimize government distribution channels, streamlining the purchasing process and maximizing sales opportunities.
  • Provide input into product development and lifecycle management based on government market needs.
  • Coordinate promotional activities such as advertising campaigns, product announcements, website content updates, and public relations efforts.
  • Respond to product-related inquiries, offering necessary specifications, drawings, and cost estimates to government entities.
  • Support Regional Managers by providing product samples, technical documents, and responding to product-specific requests.
  • Oversee government contract administration, ensuring compliance with purchasing requirements and regulations.
  • Deliver product training to internal teams and external partners when necessary.
  • Lead trade show participation, including preparation, setup, and representation at events.
  • Travel as needed to attend trade shows and meet with customers.
  • Provide regular reports on market trends, sales forecasts, and marketing strategies to senior management.
  • Develop and execute an annual market and business plan aimed at increasing market share in the government sector.
Requirements
  • Strong knowledge of marketing strategies, business development, and sales, with a focus on government markets.
  • Excellent communication skills, both verbal and written, with a strong emphasis on public relations and professional writing.
  • Highly organized with the ability to manage multiple projects and priorities simultaneously.
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
Education and Experience
  • Bachelor's Degree required.
  • A minimum of 5 years of experience in marketing, business development, or a related field, with a focus on government markets preferred.
  • Experience with government contracts and compliance is highly desirable.
  • Specialized training or certifications in relevant areas are a plus.

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