Market Development Manager

1 week ago

Worcester, Massachusetts, United States David Clark Company Full time
Job Summary:

The Market Manager, Government is the primary person responsible for product management, marketing, promotion, and business development activity for Government entities at the local, state, and federal level worldwide.

Duties and Responsibilities:
  • Develop strategies and manage efforts to increase new business opportunities with an emphasis on expanding current and identifying new markets for existing products.
  • Coordinate ongoing activity with other Product and Market Managers as required.
  • Coordinate with engineering, production, quality control, and other departments as necessary to ensure products are manufactured in accordance with company standard operating procedures.
  • Identify and manage all available government direct distribution channels to improve efficiency, simplify the customer purchasing process, and increase sales volume.
  • Make recommendations on new products, improvements to existing products, and obsolescence strategy with mature or underperforming products.
  • Coordinate product promotional efforts to include advertising, website, literature, new product announcements, news releases, etc.
  • Respond to product inquiries and aftermarket support requests from customers to include product specifications, drawings, compatibility, cost estimating, etc.
  • Maintain attention to forecast, stock levels, sales volume, dealer performance, pricing, proper application and product usage that will result in increased sales volume.
  • Provide ongoing support to Regional Managers and their requests for product samples, documentation, drawings, technical data, etc.
  • Review, approve and ensure proper processing/interpretation of purchase orders/contracts with special requirements.
  • Provide oversight for all government contracting administration activities.
  • Support customer service personnel with product-related inquiries beyond their present capabilities.
  • Provide product training to customer service, regional managers, dealers and other visitors to our facility.
  • Provide oversight for all related trade show activity (travel, equipment, etc.).
  • Participate in the development and production of print media, product literature, trade show graphics and other related materials.
  • Travel is required to support trade shows, customer requirements, and related activities.
  • Report to management as required on significant activity, general market/product conditions, short/long-term sales expectations, and improved marketing methods and efficiencies.
  • Develop, maintain, and execute annual market/business plan to effectively defend and increase DCCI market share for respective product/market responsibility.
  • Perform other duties as required.
Level of Responsibility:

Employee may work independently, but work is often reviewed by immediate supervisor. Employee exercises broad discretion on matters of significance within functional areas. Employee advises others within the organization on matters within the area of expertise.

Supervisory Responsibilities:

None.

Required Skills and Abilities:
  • In-depth knowledge of marketing strategies, principles, and procedures.
  • Excellent communication, interpersonal, public relations, and writing skills.
  • Detail orientated.
  • Strong PC Skills.
  • Position requires the employee to utilize and understand simple formatting and use of Microsoft products (Excel, Word, PowerPoint).
Education and Experience:

Bachelor's Degree. 10 years of experience required. Specialized training or certification required.

Working Conditions and Physical Requirements:

The work environment characteristics described here are representative of those encountered while performing the essential functions of this job.

Physical Demands/Efforts:

  • Occasional physical exertion including the lifting of objects exceeding 20 pounds.
  • Ability to set up and break down trade show displays.
  • Prolonged periods of sitting when not at trade shows.

Mental & Visual Demands:

  • Significant level of mental concentration required to manage multiple complex tasks.
  • Use of computer for the majority of the day.
  • Work requires frequent visual effort for extended periods of time.

Work Environment and Hazards:

  • Some areas of the building are not climate controlled.
  • Some exposure to heat, dust, or other factors of minor inconvenience.
  • Absence of hazards.
  • Travel as required to support trade shows, dealer visits, customer requirements, and related activity.

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