Brand Marketing Specialist

2 weeks ago

Los Angeles, California, United States Journal Hotels Full time
Job Overview

Position Title: Brand Marketing Specialist

Department: Sales and Marketing

Reports To: Director of Sales and Marketing

FLSA Status: Non-Exempt

Position Summary

The Brand Marketing Specialist plays a crucial role in crafting and executing comprehensive marketing strategies for the hotel. This position is responsible for assessing the effectiveness of various marketing initiatives, leading market research activities, and coordinating efforts across multiple platforms.

Key Responsibilities

  • Oversee and manage all social media initiatives and platforms, including Facebook, Instagram, and TikTok.
  • Utilize social media analytics tools, such as Google Analytics and Facebook Insights, to track performance.
  • Possess a strong background in graphic design to create engaging content.
  • Generate, edit, and publish high-quality digital content across diverse channels.
  • Establish an organized archiving system for all marketing materials, including websites, photography, and videos.
  • Draft and distribute press releases for promotional activities.
  • Build and maintain a media contact list tailored to the local market.
  • Foster relationships with local media representatives for future coverage opportunities.
  • Collaborate with hotel department heads to develop promotional strategies for media exposure.
  • Form partnerships with local businesses and cultural organizations for joint marketing efforts.
  • Assist the Director of Sales and Marketing in executing targeted email campaigns for special offers.
  • Maintain and update email distribution lists for marketing initiatives.
  • Prepare and present reports analyzing the success of marketing campaigns and public relations activities.
  • Coordinate with the graphics department to ensure promotional materials are readily available.
  • Develop and implement outlet promotions to enhance revenue.
  • Organize events to elevate the hotel's visibility.
  • Conduct competitive analysis of other hotels, focusing on their market positioning and advertising strategies.
  • Execute marketing and advertising campaigns, including strategic planning and promotional presentations.

Skills and Competencies

  • Customer Service: Provide exceptional service to guests, addressing their needs and ensuring satisfaction.
  • Sales Skills: Demonstrate proactivity and a results-oriented approach to achieving sales goals.
  • Business Insight: Understand the financial implications of marketing decisions and align strategies with organizational objectives.
  • Problem Solving: Effectively identify and resolve issues, utilizing analytical skills to develop solutions.
  • Interpersonal Skills: Maintain a collaborative and positive team environment.
  • Communication: Communicate clearly and professionally with colleagues and external partners.
  • Judgment: Make informed decisions and involve relevant stakeholders in the decision-making process.
  • Productivity: Manage time efficiently and prioritize tasks to meet deadlines.
  • Safety Awareness: Adhere to safety protocols and report any hazards.
  • Adaptability: Adjust to changing circumstances and manage competing priorities effectively.
  • Dependability: Follow through on commitments and take responsibility for actions.

Education and Experience

  • Bachelor's or Associate's Degree in a related field is required.
  • 2-3 years of experience in marketing within the hospitality or tourism sector.

Certificates, Licenses, and Registrations

None required.

Supervisory Responsibilities

Foster teamwork and collaboration among staff, encouraging feedback and a positive work environment.

Professional Conduct: Uphold ethical standards and treat colleagues with respect.

Physical Requirements

Employees may need to stand, sit, or walk for extended periods and occasionally lift up to 50 pounds.

Language and Reasoning Skills

Ability to communicate effectively in both written and verbal formats.

Work Environment

The work environment is typically quiet to moderate in noise level.

This job description provides a general overview of the position and is not an exhaustive list of all responsibilities.

EOE/M/F/D/V

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