Dental Marketing Specialist

2 months ago


Los Angeles, California, United States AFFORDABLE DENTAL Full time

Affordable Dental is seeking a driven and experienced Dental Marketing Specialist to elevate our brand presence and patient acquisition strategies.

As the Dental Marketing Specialist, you will play a pivotal role in developing and executing comprehensive marketing campaigns that resonate with our target audience. Your expertise will encompass both external and internal marketing initiatives, driving new patient growth and fostering strong community relationships.

Responsibilities:
  • Develop and Implement Marketing Strategies: Craft innovative marketing plans encompassing a range of channels to attract potential patients and enhance brand awareness within the dental industry.
  • Community Engagement and Outreach: Actively participate in community events, trade shows, and networking opportunities to build relationships with local businesses and organizations.
  • Digital Marketing Expertise: Manage and optimize our social media presence, ensuring engaging content and consistent brand messaging across platforms. Monitor online reviews and implement strategies to enhance our reputation.
  • Collaboration and Communication: Work closely with the call center team and office staff to align marketing efforts with overall business objectives. Provide guidance and support to ensure seamless communication and a positive patient experience.
Qualifications:
  • Bachelor's Degree in Marketing or a related field; an MBA is a plus.
  • 5+ years of proven experience in dental marketing, demonstrating a successful track record of driving patient acquisition and brand growth.
  • 3+ years of hands-on experience with marketing channel optimization and budget management.
  • Exceptional attention to detail, organizational skills, and the ability to manage multiple projects effectively.


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