Director of Marketing and Digital Engagement

8 hours ago


Greenville, South Carolina, United States East Carolina University Full time
Job Title: Director of Marketing and Digital Engagement

East Carolina University is seeking a highly skilled and experienced Director of Marketing and Digital Engagement to join our team. The successful candidate will be responsible for developing and executing a comprehensive marketing and digital engagement strategy to connect and engage the ECU alumni community.

Key Responsibilities:

  • Develop and execute a layered marketing and digital engagement strategy to penetrate identified market segments.
  • Lead the marketing and communications efforts and identify core audience segments of the ECU Alumni Association.
  • Produce alumni marketing and communications collateral to promote alumni engagement and events and achieve institutional goals and objectives.
  • Update and maintain the ECU Alumni Association official website, including updated design, easy-to-navigate site layout, and refreshed content and imagery.
  • Implement an alumni marketing and communications strategy leveraged around best practices, proven techniques, and concrete results.
  • Ensure consistency of tone and design in all alumni marketing, communications, branding, and publications that promote ECU Alumni as a division of University Advancement.

Requirements:

  • Bachelor's degree in communications, sales, and marketing, or related field.
  • Minimum of five progressive years' experience in alumni relations, public relations, sales and marketing, or non-profit organizations.
  • Minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.

Preferred Qualifications:

  • Additional experience specifically in alumni relations membership programs or other advancement areas, including annual fund leadership, marketing, or communications.
  • Highly motivated with demonstrated ability to lead and motivate high-performing staff teams.
  • Experience to build a successful member relations program.
  • Ability to interact effectively with a broad range of constituencies.
  • Strong organizational skills.
  • Ability to identify and help secure mutually beneficial partnerships for the alumni association and its members.
  • Ability to manage multiple projects and processes with ease and do so independently.

How to Apply:

East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. In addition to submitting a candidate profile online, please submit online the required applicant documents: Curriculum Vitae, Letter of Interest, and List of Three References (noting contact information).



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