Marketing Strategy Associate Director

3 weeks ago


Greenville, South Carolina, United States East Carolina University Full time

Job Title: Associate Director Marketing Strategy

Job Summary:

We are seeking an experienced Associate Director of Marketing Strategy to join our team at East Carolina University. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to support our enrollment goals.

Key Responsibilities:

  • Develop and manage complex email marketing programs to engage with prospective students and their families.
  • Collaborate with cross-functional teams to align recruitment marketing efforts with overall marketing and enrollment objectives.
  • Design and implement automated email sequences for each stage of the recruitment funnel.
  • Utilize customer data to segment email lists and create personalized campaigns that resonate with different student personas.
  • Monitor and analyze email marketing performance metrics to provide actionable insights and recommendations for continuous improvement.

Requirements:

  • A Master's degree in marketing, business, communications or related field and 2 years of experience is required or a Bachelor's degree in similar fields with a minimum 4 years of experience.
  • 3-5 years of experience in email marketing and marketing automation, preferably in student recruitment.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Adaptable and responsive professional with ability to work effectively as part of multidisciplinary teams.
  • Proficiency with email marketing platforms and marketing automation tools, preferably Salesforce, Pardot, Account Engagement.

What We Offer:

East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders.

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Apply now to join our team and contribute to the success of East Carolina University



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