Marketing and Digital Engagement Director

3 weeks ago


Greenville, North Carolina, United States East Carolina University Full time
Job Title: Director of Marketing and Digital Engagement

East Carolina University is seeking a highly skilled and experienced Director of Marketing and Digital Engagement to join its team. The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy to engage the university's alumni community.

Key Responsibilities:
  • Develop and execute a data-driven marketing strategy to connect with alumni and promote university events and initiatives.
  • Lead the marketing and communications efforts for the university's alumni association, including creating marketing collateral and managing social media platforms.
  • Collaborate with the university's advancement team to develop and implement an annual donor stewardship plan.
  • Manage and motivate a team of direct report personnel to achieve marketing and communications goals.
  • Work with alumni volunteers to support the goals of the ECUAA Board and the organization as a whole.
Requirements:
  • Bachelor's degree in communications, sales, and marketing, or related field.
  • Minimum of five years' experience in alumni relations, public relations, sales and marketing, or non-profit organizations.
  • Minimum of three years of relevant leadership experience in membership or affinity drive programs recognized for their strength of engagement and effectiveness.
Preferred Qualifications:
  • Additional experience in alumni relations membership programs or other advancement areas, including annual fund leadership, marketing or communications.
  • Highly motivated with demonstrated ability to lead and motivate high-performing staff teams.
  • Experience to build a successful member relations program.

East Carolina University is an equal opportunity and affirmative action employer who is committed to workforce success and cultivating a culture of care, belonging and opportunity for our faculty, staff and learners and all stakeholders.



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