Media Planner

Media Buying Role at Infinity Marketing Solutions

**About the Role**

As a Media Buyer at Infinity Marketing Solutions, you will be responsible for developing strategic paid media recommendations for effective advertising campaigns on behalf of our clients. You will work across traditional and digital media channels to identify target audiences and understand their behavior and habits.

**Key Responsibilities**

* Function as daily account contact to implement digital and traditional advertising campaigns under the supervision of an assigned account leader
* Communicate daily with clients and vendors to build relationships and monitor performance
* Identify insights and implement optimizations to digital campaigns in accordance with established KPIs
* Collect and analyze market data to provide rationale for all recommendations
* Coordinate, monitor, and evaluate media campaigns to manage budgets and return on investment (ROI)

**Requirements**

* Proficient knowledge of various research tools, including Strata, Advantage, PrimeLingo, The Trade Desk, and Tableau
* Foundational digital knowledge and skills, including proficiency in Google Ads, demand side platforms, and Facebook platforms
* Comprehensive understanding of the media planning and buying process
* Proactive and clear communication, as well as strong collaboration skills

**What We're Looking For**

At Infinity Marketing Solutions, we are looking for a proactive and detail-oriented Media Buyer who can work effectively in a fast-paced environment. If you have a strong understanding of the media planning and buying process and are proficient in various research tools, we encourage you to apply for this role.