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Marketing Director

2 months ago

Pittsburgh, Pennsylvania, United States Pittsburg State University Full time
Job Title: Marketing Manager

Pittsburg State University is seeking a highly skilled Marketing Manager to join our team in the office of Creative and Strategic Communications.

Job Summary:

The Marketing Manager will be responsible for coordinating and leading projects aimed at attracting and retaining students at Pittsburg State University. This includes driving awareness through the creation and deployment of relevant and engaging inbound and outbound content, search marketing and search optimization, multichannel campaign development, consulting with academic departments to enhance program-level recruitment and retention, and working closely with Admission to coordinate priorities, activities, and messaging.

Key Responsibilities:
  • Content creation and deployment: Generate, edit, publish, and share relevant, on-strategy, optimized, and engaging content for social media and web daily.
  • Cross-functional collaboration and project coordination: Coordinate requests from academic and other departments to market their programs, providing input and guidance on marketing best practices through training and templates.
  • Planning and reporting: Drive creation of annual marketing plan for prospective and current students designed to attract and retain, systematically collect, analyze, report, and act on data.
Requirements:
  • Bachelor's degree in communication or marketing, or related field of study.
  • Three to five years of successful experience in digital communications and social media management.
What We Offer:

Pittsburg State University is an Equal Opportunity and Affirmative Action employer. We are committed to creating an inclusive environment for all employees.