Digital Media Analyst Manager

2 days ago


Chicago, Illinois, United States Spark Foundry Full time
Job Title: Manager, Connected Intelligence

At Spark Foundry, we're seeking a highly skilled Manager, Connected Intelligence to join our team. As a key member of our digital media analytics team, you will be responsible for providing insights, data visualizations, and reporting to our clients and internal teams.

Key Responsibilities:
  • Oversee the integration of data from various digital platforms into business intelligence platforms like Tableau and Datorama.
  • Ensure data accuracy, consistency, and timely updates across all reporting systems.
  • Develop and maintain data dictionaries and documentation for all metrics and dimensions.
  • Develop advanced dashboards and reports using business intelligence platforms, focusing on digital media KPIs such as CTR, CPC, CPL, CPM, viewability, and attribution metrics.
  • Conduct in-depth analysis of cross-channel digital media campaigns, including paid search, display, social media, video, and programmatic advertising.
  • Present complex data analyses and insights to senior management and clients.
Requirements:
  • 3+ years of experience in digital media analytics, business intelligence, or related roles.
  • Proven track record of managing BI projects in a digital media or advertising technology environment.
  • Advanced proficiency in Tableau and Datorama, including custom SQL and complex calculations.
  • Strong knowledge of digital media platforms, including Google Ads, Facebook Ads Manager, DSPs, and DMPs.
  • Expertise in SQL and experience with big data technologies, including Hadoop and Spark.
  • Proficiency in at least one scripting language, such as Python or R, for data manipulation and analysis.
  • Experience with web analytics tools, including Google Analytics and Adobe Analytics.
  • Deep understanding of digital media metrics, KPIs, and industry benchmarks.
  • Familiarity with programmatic advertising ecosystem and ad tech platforms.
  • Knowledge of various attribution models and their applications in digital media.
What We Offer:

As a Manager, Connected Intelligence at Spark Foundry, you will have the opportunity to work with a dynamic team of professionals who are passionate about delivering innovative solutions to our clients. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

If you are a highly motivated and experienced professional with a passion for digital media analytics, we encourage you to apply for this exciting opportunity.



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