Marketing Operations Manager

2 days ago

Mountain View, California, United States Intuit Full time
Marketing Manager 2, Web Operations

Overview

As a Marketing Manager 2, Web Operations at Intuit, you will play a critical role in driving the success of our TurboTax business unit. We are seeking a seasoned marketing professional with expertise in experimentation, personalization, and content management to lead our web operations team.

Key Responsibilities

  • Manage a team responsible for executing go-to-market setup and maintenance of TurboTax experimentation across the TurboTax.com domain.
  • Partner with product, XD, engineering, analytics, and web operations teams to align on priorities and activities.
  • Troubleshoot and resolve issues, support web operations peers in problem solving, validation of A/B test setup, and execution of quality control activities.
  • Identify and problem-solve roadblocks and functional requirements to successful task completion, including liaising with the technical product development team and quality assurance completion.
  • Collaborate with XD resources to ensure designs fit within existing templates and components, and QA of pages using current web standards and best practices.
  • Provide and execute on SEO best practices, site mapping, user pathways, and information architecture.
  • Develop and execute processes to improve content quality, maintainability, and usability, ensuring both template-driven pages and associated test experiences are compliant and accessible.
  • Vet requirements from marketing strategy, product managers, and other key stakeholders to accurately size project requests.
  • Comfortable managing multiple competing priorities in a deadline-sensitive environment to ensure that all work is completed according to department standards.

Requirements

  • 5+ years of experience in marketing experimentation software, content personalization methodologies, and customer data platforms.
  • Direct hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, Twilio, etc.
  • 5+ years of experience using Content Management Systems, and ability to run browser-based application testing and debugging.
  • Deep expertise and knowledge of Agile software development methodology, Project Management processes, and leveraging tools such as Jira, Smartsheet, and Google Sheets.
  • Excellent communication skills, confident with management, and able to clearly articulate thoughts and recommendations with attention to detail.
  • Hands-on knowledge of UX, SEO, and other factors that impact web conversions.
  • Skilled in CSS, HTML, and JavaScript, and creating UI experiences from Figma.
  • Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders to manage components for web pages.
  • Bachelor's degree in marketing, engineering, business, or relevant field of study.

What We Offer

At Intuit, we offer a dynamic and inclusive work environment, competitive compensation, and a comprehensive benefits package. If you are a motivated and experienced marketing professional looking to take your career to the next level, we encourage you to apply.

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