Senior Field Acquisition Marketing Manager

6 days ago


Mountain View, California, United States Linkedin Full time
Job Description

At LinkedIn, we're committed to helping professionals achieve their career goals. As a Senior Field Acquisition Marketing Manager, you'll play a critical role in driving business growth for LinkedIn Sales Navigator in the NAMER region.

Key Responsibilities:
  • Develop and execute demand generation strategies to drive acquisition of new customers in NAMER
  • Partner with Growth Marketers and Marketing Operations teams to develop, execute, and optimize campaigns that deliver high-quality marketing-qualified leads and pipeline for our Field sales teams
  • Collaborate with Sales Development and Sales teams to regularly communicate Inbound performance, troubleshoot, and optimize performance, and ensure tight alignment across teams and with the overall business strategy
  • Work closely with the Growth Marketers and Marketing Operations teams to ensure alignment with and gain leverage from scaled digital programs, and do the same with the NAMER Field Marketing team on field programs
Requirements:
  • 8+ years of experience in Demand Generation or Growth Marketing
  • BA/BS degree or equivalent experience
  • Strong business acumen, excellent collaboration, communication, and stakeholder management skills
  • Experience with digital marketing channels and tactics, including Email, SEO/SEM, Paid Media, Webinars, Websites, and Mobile
  • Experience working in online B2B SaaS businesses and/or driving acquisition of small and medium-sized businesses (SMBs)


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