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Marketing Operations Data Analyst
1 month ago
Glow Networks is seeking a skilled Marketing Operations Data Analyst to join our team.
Key Responsibilities:
Develop clear and concise data definitions, sources, and uses for Campaign and Solutions Strategists.
Maintain comprehensive documentation of data sources, definitions, and audience options and provide searchable release notes and updates to keep users informed and up-to-date.
Collaborate with strategy and data teams to identify valuable audience options and continuously improve and educate on audience menu options.
Oversee data investigations and create audiences using data enablement tools and send pipelines of data to 3rd party marketing tools.
Partner with stakeholders to define requirements, establish priorities, and mitigate risks to project deliverables.
Educate and provide guidance to business stakeholders on how best to harness available data in support of business needs, make recommendations, and provide alternatives to meet business needs.
Requirements:
Bachelor's degree in computer science, Information Technology, or related field.
3+ years of marketing operations experience.
Strong SQL skills.
Experience with Customer Data Platforms (CDPs).
Strong data discovery and data orchestration background.
Excellent communication and collaboration skills with both technical and non-technical functions.
Detail-oriented with the ability to manage multiple projects simultaneously.
Strong problem-solving and analytical skills.
Experience with marketing automation tools such as Eloqua, Braze, Adobe Experience Platform a plus.
Ability to work independently and as part of a team
