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Senior Marketing Manager

2 months ago

Mountain View, California, United States SAMSUNG Full time

About the Role:

We are seeking a highly experienced and innovative Senior Marketing Manager to lead the marketing efforts for Samsung's digital health initiatives in the United States. As a key member of the Digital Health Marketing/Communications team, you will be responsible for developing and executing marketing strategies to promote Samsung's innovative digital health products and solutions, driving brand awareness, customer engagement, and market growth.

Key Responsibilities:

  • Develop comprehensive marketing strategies aligned with business objectives and market trends.
  • Conduct market research and analysis to identify target audiences, market opportunities, and competitive landscape.
  • Define clear goals and KPIs to measure the success of marketing initiatives.
  • Develop compelling messaging that resonates with target audiences and communicates Samsung's value proposition in the digital health space.
  • Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels, including digital, social media, email, events, and partnerships.
  • Collaborate with cross-functional teams, including Product Management, Partnership, and various internal stakeholders, to develop campaign assets and content.
  • Drive customer and partner engagement and acquisition through targeted marketing initiatives, including lead generation campaigns, customer loyalty programs, and customer relationship management (CRM) strategies.
  • Identify strategic partnership opportunities to expand Samsung's presence in the digital health market.
  • Establish and nurture relationships with key stakeholders, industry influencers, and healthcare organizations.
  • Develop and manage marketing budgets, ensuring effective allocation of resources to maximize ROI and achieve business objectives.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 8+ years of experience in marketing, with a focus on digital marketing, healthcare, and technology sectors.
  • Proven track record of developing and executing successful marketing strategies and campaigns.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and presentation skills, with the ability to effectively influence stakeholders at all levels and make decisions within an intrapreneurial group.
  • Strategic thinker with a results-oriented mindset and a passion for innovation.
  • Ability to thrive in a fast-paced, dynamic environment and manage cross-functional teams to achieve common goals.

About Samsung:

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process:

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team or [insert contact information].