Senior Product Marketing Manager

2 days ago


Mountain View, California, United States Workato Full time
About Workato

Workato is a leading integration and automation platform that empowers businesses to streamline their operations and improve efficiency. With its powerful and user-friendly interface, Workato enables users to automate workflows across various apps and databases, making it an essential tool for businesses looking to stay ahead in today's fast-paced digital landscape.

Why Work with Us?

At Workato, we believe in fostering a culture of innovation and collaboration. Our team is driven by a passion for technology and a commitment to delivering exceptional results. We offer a dynamic and supportive work environment, along with a range of benefits and perks that promote work-life balance and employee well-being.

Job Summary

We are seeking a Senior Product Marketing Manager to join our product team and play a key role in establishing Workato as a leader in the Enterprise Automation Platform category. As a Senior Product Marketing Manager, you will be responsible for launching products and programs to drive awareness, engagement, and usage of Workato. You will work closely with our product management team to develop a deep understanding of our product roadmap and drive a company-wide launch program.

Key Responsibilities:
  • Develop and execute launch plans to drive awareness and adoption of Workato's products and services
  • Collaborate with product management to develop a deep understanding of the product roadmap and drive a company-wide launch program
  • Develop technical product content to enable customers, partners, and internal teams to better understand and use Workato's products
  • Present and demo Workato's products to internal and external audiences
  • Conduct competitive research and analysis to create competitive content for the field
  • Work closely with cross-functional teams, including product, engineering, and customer success, to deliver slide decks, tutorials, demos, videos, and technical white papers that align with our go-to-market initiatives
Requirements:
  • 5-7 years of technical product marketing experience with a demonstrated ability in a technical or field-facing role related to cloud, app dev, infrastructure, or IT operations
  • Industry/technology expertise in cloud, microservices, integration, automation, low-code/no-code apps, and APIs
  • Ability to write strong, effective technical content for external audiences with a balance of technical accuracy, strategy, and clear messaging
  • Ability to comfortably present and demo Workato's products in front of internal and external audiences
  • Deep customer focus and understanding to build materials that resonate with customers
  • Excellent communication and project management skills
What We Offer:

We offer a competitive salary, benefits, and equity package, along with a dynamic and supportive work environment. If you are a motivated and experienced technical product marketing professional looking to join a leading company in the integration and automation space, please submit your application.



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