Senior Field Acquisition Marketing Manager

3 days ago

Mountain View, California, United States LinkedIn Full time
Job Title: Senior Field Acquisition Marketing Manager

At LinkedIn, we're committed to creating economic opportunities for every member of the global workforce. As a Senior Field Acquisition Marketing Manager, you'll play a critical role in driving business growth for LinkedIn Sales Navigator in the NAMER region.

Key Responsibilities:
  • Develop and execute demand generation strategies to drive acquisition of new customers in NAMER.
  • Partner with Growth Marketers and Marketing Operations teams to develop, execute, and optimize campaigns that deliver high-quality marketing-qualified leads and pipeline for our Field sales teams.
  • Collaborate with Sales Development and Sales teams to regularly communicate Inbound performance, troubleshoot, and optimize performance, and ensure tight alignment across teams and with the overall business strategy.
  • Work closely with the NAMER Field Marketing team to understand local markets, align messaging, and identify leverage opportunities.
  • Combine analytical thinking with storytelling to identify and engage the target audience through automation tactics such as Email nurtures, triggers, and retargeting campaigns, and A/B testing.
  • Partner with Data Science and Targeting Operations to analyze, develop, and refine audience targeting, segmentation, and lead follow-up strategies.
  • Collaborate with Brand Marketing/Integrated Marketing, Creative Studio, and Product Marketing on messaging and creative design.
  • Conduct competitive benchmarking and market research to adapt our digital strategy to a changing environment in the various core markets of Europe.
Requirements:
  • 8+ years of experience in Demand Generation or Growth Marketing.
  • BA/BS degree or equivalent experience.
  • Experience with digital marketing channels and tactics, including Email, SEO/SEM, Paid Media, Webinars, Websites, and Mobile.
  • Experience working in online B2B SaaS businesses and/or driving acquisition of small and medium-sized businesses (SMBs).
  • Experience with interfacing with Sales teams and Sales leaders.
  • Excellent communication, writing, and presentation skills; able to distill complex concepts into clear and concise language.
  • Strong data fluency and ability to use both quantitative and qualitative information to map strategy, decisions, and campaign roadmap prioritization.
  • Comfort with ambiguity; Ability to work autonomously and operate in a fast-paced and evolving environment, managing multiple projects simultaneously and prioritizing resources based on business impact.
  • Strong relationship building and collaboration skills; ability to influence others and drive decisions.

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $144,000 to $224,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

LinkedIn is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace that is inclusive and accessible to everyone. If you need a reasonable accommodation to apply for this role, please contact us at [insert contact information].

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