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Performance Product Marketing Lead

2 months ago

San Francisco, California, United States Sentry Full time
Overview of the Position

As the Product Marketing Lead for Sentry's performance monitoring solutions, you will be responsible for developing and executing a comprehensive go-to-market strategy aimed at enhancing product visibility, adoption, and growth. Your role will involve collaborating across various teams to transform intricate information into engaging and succinct messaging that appeals to developers, demonstrating a thorough understanding of the product, target market, and competitive landscape.

Key Responsibilities
  • Drive the product marketing strategy and go-to-market initiatives for Sentry's performance monitoring tools to boost acquisition, engagement, and user activation among developers.
  • Act as the customer advocate. Gain insights into their requirements, challenges, and aspirations. Clearly articulate how our offerings stand out from competitors to ensure customer success from initial sign-up to their first event.
  • Create clear, benefit-oriented messaging. Develop compelling value propositions for developers that are distinct and resonate well. Ensure technical accuracy, audience consideration, consistency, and validation through testing.
  • Build strong relationships with developers. Collaborate closely with Sales Engineers to produce educational materials about our performance monitoring solutions that encourage developers to engage with our tools.
What You Will Enjoy About This Role
  • Promote product awareness. Organize and manage product launches across various channels with the primary aim of increasing visibility and user engagement.
  • Continue the narrative. After a product launch, maintain interest in Sentry by designing and implementing value-driven marketing campaigns.
  • Stay ahead of the curve. Monitor trends in developer tools and software development, utilizing insights to guide product and engineering teams on future investments.
  • Collaborate effectively across teams. Work closely with Product Managers, Engineering Managers, Business Operations, and Go-To-Market teams to enhance product workflows, revenue performance, customer satisfaction, and internal efficiencies.
Required Qualifications
  • A minimum of 3 years in product marketing with a proven history of success in technical content strategy and development. Experience in developer relations or community engagement is advantageous.
  • Familiarity with software development processes and experience working with developer teams. Previous experience as a developer is a plus.
  • Ability to manage competing priorities while balancing customer needs with business objectives.
  • Exceptional written and verbal communication skills.
  • A blend of wit, creativity, and humor, along with a strong sense of adaptability and ambition tempered with humility.