Product Marketing Lead, Institutional

3 weeks ago


San Francisco, California, United States Ripple Full time
About Ripple

Ripple is a leading provider of crypto solutions for financial institutions, businesses, governments, and developers. We're committed to improving the global financial system and creating greater economic fairness and opportunity for more people around the world.

Job Description

We're seeking a Product Marketing Lead, Institutional to drive our go-to-market strategy for our enterprise product suite focusing on digital asset custody and tokenization use cases. As a key member of our team, you'll be responsible for defining target customers, use cases, and geographic markets for our institutional product suite.

Key Responsibilities
  • Lead go-to-market strategy and execution for financial institutions
  • Develop compelling positioning and messaging tailored to target customers
  • Own account targeting strategies to build pipeline and the sales cycle
  • Deeply understand the buyer journey and develop compelling sales enablement collateral
  • Develop and lead successful product launches and campaigns
  • Build a trusted network of leaders in financial institutions to accelerate blockchain adoption
Requirements
  • 10+ years of experience in product, product marketing, business development, with a strong emphasis on enterprise marketing to large institutions
  • Proven track record to influence and lead cross-functional teams
  • Outstanding communications skills in simplifying complex concepts into compelling messaging and differentiated positioning
  • Strong writing skills to develop engaging story angles for effective communication
What We Offer

We offer a competitive salary, bonuses, and equity, as well as a range of benefits including competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support. We're committed to building a diverse and inclusive team and are an equal opportunity employer.



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