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Director of Sales Operations

2 months ago


New York, New York, United States AEG Full time
About the Role

We are seeking a highly experienced and results-driven Director of Sales Operations to lead our inbound sales team and drive revenue growth for our premium events. As a key member of our sales leadership team, you will be responsible for developing and implementing effective sales strategies, managing a high-performing team, and delivering exceptional customer experiences.

Key Responsibilities
  • Strategic Planning: Develop and execute sales strategies to maximize ticket sales and related products, aligning with overall sales goals and marketing initiatives.
  • Team Leadership: Lead, mentor, and motivate the inbound sales team to achieve individual and team sales targets, conducting regular training sessions to enhance product knowledge and sales skills.
  • Customer Experience: Ensure delivery of a high-quality customer experience throughout the sales process, implementing best practices for customer service and continuously improving sales protocols.
  • Sales Optimization: Monitor and analyze inbound sales performance metrics to identify areas for improvement, utilizing CRM and sales software to track, manage, and optimize sales activities.
  • Sales Generation: Actively sell premium tickets, hospitality suites, and premium experiences to high-net-worth individuals, corporate clients, and key stakeholders, achieving and exceeding individual sales targets through effective sales strategies and techniques.
  • Lead Management: Oversee the management of inbound leads, ensuring timely follow-up and conversion, developing strategies to effectively qualify and prioritize leads.
  • Market Analysis: Conduct market research to understand customer needs, preferences, and trends, using insights to refine sales approaches and enhance customer engagement.
  • Collaboration: Work closely with marketing and customer service teams to ensure a cohesive sales approach, coordinating with event management to align sales efforts with event logistics and customer experience initiatives.
  • Reporting: Prepare and present regular reports on sales performance, customer feedback, and market trends, providing actionable insights and recommendations to senior management.
  • Budget Management: Develop and manage the inbound sales budget, ensuring cost-effective operations, monitoring expenses and allocating resources effectively to maximize ROI.
  • Compliance and Policies: Ensure all sales activities comply with organizational policies, industry regulations, and legal requirements, maintaining up-to-date knowledge of sales best practices and industry standards.
Requirements
  • Education: Bachelor's degree in Business Administration, Marketing, Sales, or a related field, Master's degree preferred.
  • Experience: Minimum of 10 years of experience in sales, with at least 5 years in a leadership role, preferably within the sports or entertainment industry.
  • Skills: Demonstrated success in managing inbound sales teams and achieving sales targets, strong understanding of inbound sales methodologies and CRM systems, excellent communication, interpersonal, and negotiation skills, proven ability to analyze data, develop insights, and make strategic decisions.