Events Strategy Senior Manager
2 weeks ago
The Senior Manager of Events will play a pivotal role in orchestrating, executing, and overseeing a holistic events strategy for Precision AQ. This position emphasizes participation in industry conferences, trade exhibitions, webinars, and other relevant events to bolster brand visibility, cultivate leads, and strengthen client relationships. The ideal candidate will possess a wealth of experience in event coordination, outstanding organizational capabilities, and a strategic approach to propel business growth through effective event management.
Key Responsibilities:
- Event Strategy Development:
- Formulate and execute a cohesive event strategy that aligns with corporate objectives and marketing initiatives.
- Identify significant industry events, trade exhibitions, and conferences that resonate with business goals and target demographics.
- Establish and maintain a comprehensive events calendar.
- Management of Conferences and Trade Shows:
- Supervise the planning and execution of the company’s involvement in major conferences and trade shows.
- Coordinate booth design, layout, and logistics to ensure a professional and captivating presence.
- Oversee event registration processes for staff.
- Lead innovative booth activations to enhance traffic and engagement.
- Develop marketing campaigns for pre-event and post-event phases to maximize attendance and interaction.
- Compile post-event reports and briefs to document leads, return on investment, and CRM metrics.
- Webinar and Virtual Event Management:
- Organize and execute a series of webinars aimed at engaging clients and prospects.
- Collaborate with subject matter experts to curate relevant and compelling content.
- Manage the webinar platform, registrations, and technical logistics.
- Evaluate webinar performance and audience engagement, providing insights for ongoing enhancement.
- Collaboration with Stakeholders:
- Work closely with business development, marketing, and product teams to ensure event strategies align with business objectives.
- Partner with external vendors, event organizers, and sponsors to guarantee seamless event execution.
- Build and sustain strong relationships with industry associations and key influencers.
- Budget and Resource Oversight:
- Develop and manage event budgets, ensuring efficient resource utilization.
- Monitor expenditures and negotiate with vendors to optimize event costs.
- Provide regular updates on event ROI, including lead generation, attendee feedback, and overall impact.
Measures of Success:
- Lead Generation: Meet or surpass lead generation targets from events, evaluated by the quantity and quality of leads produced.
- Budget Compliance: Effectively manage event budgets, ensuring events are conducted within or below budget while maintaining quality.
- ROI Assessment: Exhibit a positive return on investment for all events through comprehensive post-event reports, including metrics such as new business opportunities, sales conversions, and overall attendee satisfaction.
- Stakeholder Contentment: Maintain high satisfaction levels among internal and external stakeholders, reflected in positive feedback from event participants and partners.
- Innovation and Enhancement: Continuously introduce innovative concepts and improvements to the event strategy, leveraging new technologies and best practices to boost event effectiveness and engagement.
Qualifications:
- A minimum of 7 years of experience in event management, preferably within the healthcare sector.
- A proven history of successfully planning and executing large-scale events.
- Exceptional organizational and project management abilities.
- Excellent communication and interpersonal skills.
- Meticulous attention to detail and strong problem-solving capabilities.
- Ability to thrive in a fast-paced environment and meet stringent deadlines.
- Proficiency with virtual event platforms and familiarity with webinar best practices.
- Willingness to travel as necessary for event planning and execution (approximately 10%).
- A bachelor’s degree in marketing or a related field.
Preferred Skills:
- Experience in the healthcare or pharmaceutical industry.
- Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
- Experience with On24.
- Understanding and experience with project management platforms (Asana, Workfront, Teams, etc.).
Estimated salary range: $60,300 - $122,400 USD.
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