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Lead Events Strategist

2 months ago

Bethesda, Maryland, United States Precisionscientia Full time

The Senior Events Director will take charge of crafting, executing, and overseeing a robust events strategy for Precision AQ. This position emphasizes participation in industry conferences, trade exhibitions, webinars, and other relevant gatherings to boost brand visibility, cultivate leads, and strengthen client relationships. The perfect candidate will possess substantial expertise in event coordination, outstanding organizational capabilities, and a strategic outlook to propel business advancement through effective event management.

Core Responsibilities:

  • Event Strategy Development:
    • Formulate and execute a cohesive event strategy that aligns with corporate objectives and marketing aims.
    • Identify significant industry gatherings, trade fairs, and conferences that resonate with business goals and target demographics.
    • Establish and maintain a comprehensive events calendar.
  • Management of Conferences and Trade Shows:
    • Supervise the planning and execution of the company's involvement in major conferences and trade shows.
    • Coordinate booth design, layout, and logistics to ensure a professional and captivating presence.
    • Oversee event registration for personnel.
    • Lead innovative booth activations to attract and engage attendees.
    • Develop marketing initiatives before and after events to maximize participation and interaction.
    • Compile post-event reports and summaries to document leads, return on investment, and CRM metrics.
  • Webinar and Virtual Event Management:
    • Organize and implement a series of webinars to connect with clients and prospects.
    • Collaborate with subject matter experts to create relevant and engaging content.
    • Manage the webinar platform, registrations, and technical logistics.
    • Evaluate webinar performance and audience engagement, providing insights for ongoing enhancement.
  • Collaboration with Stakeholders:
    • Work closely with business development, marketing, and product teams to synchronize event strategies with business objectives.
    • Partner with external vendors, event organizers, and sponsors to ensure flawless event execution.
    • Build and maintain strong relationships with industry associations and key influencers.
  • Budget and Resource Oversight:
    • Develop and oversee event budgets, ensuring efficient use of resources.
    • Monitor expenditures and negotiate with vendors to optimize event costs.
    • Provide regular updates on event ROI, including lead generation, attendee feedback, and overall impact.

Success Metrics:

  • Lead Generation: Meet or surpass lead generation targets from events, evaluated by the quantity and quality of leads produced.
  • Budget Compliance: Effectively manage event budgets, ensuring events are conducted within or below budget while maintaining quality.
  • ROI Assessment: Demonstrate a favorable return on investment for all events through comprehensive post-event reports, including metrics such as new business opportunities, sales conversions, and overall attendee satisfaction.
  • Stakeholder Contentment: Maintain high satisfaction levels among internal and external stakeholders, including positive feedback from event participants and partners.
  • Innovation and Enhancement: Continuously introduce innovative concepts and improvements to the event strategy, leveraging new technologies and best practices to elevate event effectiveness and engagement.

Qualifications:

  • At least 7 years of experience in event management, preferably within the healthcare sector.
  • Demonstrated success in planning and executing large-scale events.
  • Exceptional organizational and project management abilities.
  • Strong communication and interpersonal skills.
  • Meticulous attention to detail and adept problem-solving skills.
  • Capacity to thrive in a fast-paced environment and meet tight deadlines.
  • Proficiency with virtual event platforms and knowledge of webinar best practices.
  • Willingness to travel as necessary for event planning and execution (approximately 10%).
  • Bachelor's degree in marketing or a related field.

Preferred Qualifications:

  • Experience in the healthcare or pharmaceutical industry.
  • Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
  • Experience with On24.
  • Understanding and experience with project management platforms (Asana, Workfront, Teams, etc.).

Estimated salary range: $60,300 - $122,400 USD.