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Licensing Manager for Hard Goods
2 months ago
The Licensing Manager, Hard Goods will be responsible for managing the day-to-day relationships with hard goods licensees, maximizing existing licensees revenue, pursuing new licensees to complement MLBPI's existing partner portfolio, exploring potential new business opportunities, and enhancing the presence and sales of all hard good licensed products across all channels of retail distribution while protecting players' rights, and enhancing their images.
Key Responsibilities:
Managerial/Relationship:
- Develop and implement an annual category business plan for hard goods licensees, defining category objectives, financial projections, and identifying market trends and trade opportunities, business strengths, and weaknesses.
- Design and execute strategic and tactical plans to meet these objectives.
- Prepare and negotiate license agreements, deal memos, amendments, and other relevant documents.
- Ensure licensee compliance with license agreement terms and conditions.
- Build and maintain long-term senior-level executive relationships with key hard goods partners, including regular communication to maximize hot market business opportunities.
- Travel to attend category expos, road shows, trade events, and business meetings to maintain optimized business relationships and ensure products remain top of mind for existing licensees.
- Manage the existing Quality Assurance Coordinator assigned to your category.
Strategic:
- Lead the execution of partnership strategy in hard goods portfolio areas, including established verticals such as bobbleheads, pins, and posters, as well as emerging categories.
- Identify partnerships with marketplaces, tools, and platforms to create best-in-class experiences for baseball fans to access and engage with the company's licensed products.
- Grow relationships with partners' marketing teams to create programs and go-to-market campaigns that build awareness and drive demand for licensed products.
- Effectuate prioritization of potential partnerships that maximize revenue-generating impact and differentiate company's offerings.
- Develop systems and methods to track and measure success of various hard good products and avoid portfolio cannibalization.
Requirements:
- Bachelor's degree with excellent academic performance.
- Highly motivated, detail-oriented individual with at least 5+ years of similar experience in hard goods and licensing, and preferably, sports.
- Accomplished deal negotiator with a proven track record of hitting revenue targets.
- Strong strategic, analytical, organizational, oral, and communication skills.
- Highly organized multi-tasker with an ability to meet strict deadlines.
- Maintain a network of contacts across the hard goods landscape.
- Passionate sports fan with keen knowledge of athletes is a plus.
- Out-of-town travel, including to expos, road shows, trade events.