Communications and Marketing Coordinator
2 weeks ago
The Ladders is dedicated to providing innovative solutions to tackle significant challenges in the industry. Our mission revolves around utilizing advanced technology and strategic approaches to enhance operational efficiency and sustainability. We believe in the synergy of creativity and analytical thinking to foster a future where resources are optimized and waste is minimized.
Role Overview
The Communications and Marketing Coordinator plays a crucial role in executing various components of our marketing strategy across diverse channels. This position is pivotal in enhancing engagement, generating leads, and elevating brand presence. The coordinator will oversee the management of social media platforms, organize conferences, and spearhead content development initiatives in collaboration with sales and technical teams.
Key Responsibilities
- Collaborate on and manage content strategies to produce engaging materials that align with marketing goals and enhance search engine optimization.
- Oversee timelines and deliverables for content creation.
- Craft compelling product narratives and thought leadership pieces by synthesizing information from subject matter experts and translating complex concepts into accessible language.
- Expand the repository of content ideas and topics.
- Monitor and evaluate the performance of content initiatives.
- Design and implement social media content calendars, including the creation of engaging posts and visual content.
- Manage and assess social media advertising efforts during campaigns.
- Analyze social media performance metrics and compile reports to gauge the success of campaigns.
- Oversee all aspects of conference participation, from initial goal-setting to post-event reporting.
- Manage logistics for trade shows, including booth setup and shipment coordination.
- Collaborate with teams to create promotional materials, presentations, and booth designs.
- Bachelor's degree in marketing, communications, or a related discipline.
- Minimum of 5 years of relevant experience in B2B marketing, emphasizing project management, content creation, SEO/SEM, social media oversight, and event coordination.
- Experience in related fields is advantageous.
- Exceptional written and verbal communication skills, with the ability to convert technical information into customer-friendly content.
- Self-motivated individual capable of multitasking, adapting to changes, and working independently with minimal supervision.
- Strong organizational and analytical capabilities.
- Ability to thrive in a dynamic environment, managing multiple deadline-driven projects while remaining flexible.
- Proficient in design and layout using Microsoft PowerPoint.
- Familiarity with digital platforms and software, including LinkedIn, MS Office, Adobe Creative Suite, and CRM systems.
- Knowledge of email marketing and social media advertising.
- Organizational Skills
- Written Communication and Content Development
- Curiosity and Willingness to Learn
- Results-Driven Approach
- Adaptability
- Integrity
- Team Collaboration
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