Marketing and Communications Specialist

2 months ago

Dorchester Center, United States The Ladders Full time
Allonnia's purpose is the pursuit of imaginative solutions to solve the world's toughest waste challenges through biology. Allonnia is leveraging the power of biotechnology and engineered systems to degrade or sequester pollutants and upcycle waste. Our ethos at Allonnia is to work in harmony with nature, combining biology and technology to fast-forward time and bring Nature's future solutions to the present day. Through this collaboration, we will unlock the potential in waste and enable a world where nothing is wasted.

Mission of the Position

The mission of the Marketing and Communications Specialist is to help implement parts of the marketing strategy across markets and platforms to drive engagement and increase lead generation & brand visibility. The specialist will manage the company's social media accounts, conferences, and project manage content generation to create compelling product content in collaboration with the sales and technical teams.

Responsibilities & Measurable Accountabilities

Project manage and collaborate on content strategy to generate engaging content for market solutions and build SEO aligned to marketing objectives
  • Lead management of content generation timelines and deliverables
  • Write compelling product and thought leadership content, gathering information from SMEs and translating complex technical information into clear messaging
  • Grow the pipeline of content ideas and topics
  • Monitor and analyze content performance
Manage company social media accounts and analysis
  • Develop and execute social media content calendars, including creating engaging posts and graphics
  • Execute and monitor social paid advertising during campaigns
  • Analyze social media metrics and generate reports to measure the effectiveness of social media campaigns
Project manage company's conference participation, planning and coordinating logistics, ensuring successful execution and alignment to conference goals.
  • Project manage conference activities from beginning (setting goals with the team) to the end (develop post-report)
  • Manage tradeshow participation, booth setup, shipment and other logistical timelines
  • Collaborate with teams to develop promotional materials, presentations and booth designs
Key Criteria/Requirements
  • Bachelor's degree in marketing, communications or related field.
  • 5+ years of relevant B2B marketing experience with a focus on project management, content creation, SEO/SEM, social media management, and event planning.
  • Experience in the water treatment or remediation field is a plus
  • Strong written and verbal communication skills, with the ability ability to translate technical product information and into customer-friendly content
  • A self-starter with ability to multi-task, maintain flexibility, travel, and work independently with minimal supervision
  • Effective organization and analytical skills
  • Thrives in a fast-paced environment. Must be capable of managing multiple projects that are deadline-oriented, handle interruptions, and be flexible with changing tasks
  • Expert in design/layout with Microsoft Powerpoint
  • Experience with digital platforms and software: LinkedIn, MS Office, Adobe Creative Suite, CRM
  • Knowledge in email marketing and social paid advertising
  • Must be a U.S. citizen or national or U.S. permanent resident (current Green Card holder)
  • Potential for 10% travel for our larger conference participations, will fluctuate based on conference calendar
Key Competencies
  • Organization/Planning
  • Written Communication --> Content Writing
  • Learning/curiosity
  • Results Oriented
  • Adaptability
  • Integrity
  • Team Player

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