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Lead Marketing Operations Strategist

2 months ago

San Francisco, California, United States Pinecone Full time

About Pinecone:

Pinecone is dedicated to developing advanced search and database technologies to support AI applications for the future. Our fully managed vector database simplifies the integration of vector search into AI solutions. As pioneers in the "vector database" sector, we have witnessed rapid growth in demand, reflected in our expanding user base. Our team operates across various locations, fostering a collaborative environment.

Role Overview:

The Senior Manager of Marketing Operations will play a pivotal role within the Growth team at Pinecone, focusing on enhancing marketing processes, managing data strategies, and driving operational efficiency through insightful data analysis. This position necessitates a comprehensive understanding of marketing technologies, data governance, and process enhancement to align with Pinecone's strategic growth goals.

Key Responsibilities:

  • Strategic Marketing Expertise: Demonstrated experience in growth marketing within a Product-Led Growth (PLG) and B2B SaaS context.
  • Campaign Development: Ability to design and implement marketing initiatives aimed at business decision-makers.
  • Email Campaign Management: Experience in creating and refining behaviorally triggered lifecycle email campaigns.

Technical Proficiency:

  • Expertise in marketing automation platforms and CRM systems.
  • Solid grasp of A/B testing principles and tools.
  • Capability in data analysis to inform marketing strategies and decisions.

Lead Management:

  • Experience in streamlining lead transfer processes between marketing and sales, ensuring effective lead management.
  • Proven track record of collaborating with cross-functional teams, including product marketing and sales.

Advertising Strategy:

  • Expertise in formulating and overseeing advertising strategies, including budget management and conversion optimization.
  • Ability to create and execute comprehensive advertising campaigns that foster growth and engagement.

Event Management:

  • Experience in organizing webinars and virtual events, focusing on audience engagement and follow-up.
  • Collaboration with partner marketing to ensure successful execution of partner events.

Team Leadership:

  • Exceptional communication skills to manage various stakeholders and align team objectives with business goals.
  • Strong project management capabilities to handle multiple initiatives concurrently.

Qualifications:

  • Bachelor's degree or equivalent experience in marketing operations or data management.
  • Minimum of 4+ years in Marketing Operations or Marketing Data Analysis.
  • Proficient in writing SQL queries and applying them within marketing platforms.
  • Understanding of lead scoring and routing in a PLG environment.
  • Ability to convert data into actionable insights that drive business performance.
  • Experience with compliance in privacy and consent management.

Preferred Skills:

  • Familiarity with Salesforce, Hubspot, and BI tools.
  • Experience in creating marketing dashboards and reports.
  • Strong analytical and problem-solving abilities.
  • Previous experience in AI/ML or developer-centric organizations is advantageous.

Benefits:

  • Comprehensive health benefits including mental health support.
  • Equity awards and 401(k) plans.
  • Flexible time off and paid parental leave.
  • Annual team retreats and WFH equipment stipends.

Pinecone is committed to fostering a diverse and inclusive workplace. We encourage all qualified candidates to apply, regardless of whether they meet every qualification listed.