Bilingual Brand Specialist

22 hours ago


New York, New York, United States Universal Processing Full time
Job Description

Universal Processing is seeking a highly skilled Bilingual Brand Specialist to lead our marketing initiatives and elevate our brand presence in the competitive fintech landscape.

Key Responsibilities:
  • Craft compelling brand stories that resonate with diverse target audiences
  • Develop innovative go-to-market strategies that drive growth in multiple markets
  • Work with cross-functional, multilingual teams to execute impactful marketing campaigns both internally and externally
  • Analyze market trends and consumer insights across Chinese and English-speaking markets
  • Shape the future of fintech branding in a globally connected industry
Requirements:
  • Fluency in both Chinese and English (written and spoken) is absolutely essential
  • At least three years of marketing experience, with a focus on brand management in multicultural environments
  • A bachelor's degree in Business, Marketing, or a related field
  • Experience in email marketing and content creation
  • A strategic mindset coupled with exceptional project management skills
  • Proven ability to develop innovative, engaging marketing programs for diverse audiences
  • Adaptability and grace under pressure in a fast-paced, international environment
  • Strong communication skills and a talent for storytelling in both Chinese and English
About Universal Processing:

Since 2003, Universal Processing has dedicated itself to growing the unique needs of small and medium-sized businesses by putting people before profits. Differentiated from the major credit card processing providers, UP's consultants and support team speak the languages its clients speak, and the business focuses on ingenious customer service, care, support, and reasonable pricing. Today, the Company successfully serves 22,000 clients across the nation. Within 10 years of business, the Company emerged as one of the fastest-growing payments processing companies in the U.S. Nominated as the best ISO of 2024 by ETA, the Company is soon to become the second AAPI owned payment processor company in US history. In February 2024, Universal Processing changed its branding to Let's Go uP, to commemorate its legacy and evolution.

At Let's Go uP, we are an equal employment opportunity employer.



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