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Email Marketing Strategist

1 month ago

Cheyenne, Wyoming, United States Launch Legends Full time
Email Marketing Specialist Job Description

We are seeking a highly skilled Email Marketing Specialist to join our team at Launch Legends, a pioneering Web3 company. As a key member of our team, you will be responsible for developing and executing data-driven email marketing strategies to engage our target audiences.

Key Responsibilities:

  • Develop and execute comprehensive email marketing strategies that align with our overall business objectives and audience needs.
  • Build and maintain a detailed email marketing calendar, ensuring that campaigns are timely and relevant for each audience segment.
  • Collaborate with internal teams to craft and execute compelling email campaigns that drive engagement, conversions, and retention.
  • Implement segmentation, automation, and personalization strategies to deliver targeted messaging based on user behavior, preferences, and engagement history.
  • Focus on growth hacking techniques, including optimizing signups and subscription strategies.

Campaign & Newsletter Management:

  • Manage the end-to-end process of email campaigns, including content creation, audience segmentation, scheduling, and reporting.
  • Build and maintain an email marketing calendar for timely, relevant communication with audience segments.
  • Implement audience segmentation, automation, and personalization strategies based on user behavior and lifecycle stage.
  • Collaborate with internal teams to craft and execute email campaigns, ensuring consistency in branding and messaging.
  • Work closely with the content writer to develop newsletters and other email marketing materials, ensuring that all content is compelling and aligns with our brand voice.

Testing, Optimization, & Deliverability:

  • Use A/B and multivariate testing strategies to continuously optimize email campaigns for open rates, click-through rates, and conversion rates.
  • Monitor deliverability metrics to ensure that email campaigns successfully reach inboxes.
  • Implement strategies to maintain clean email lists, reducing hard bounces and improving sender reputation.

Automation & Workflow Management:

  • Set up, manage, and optimize automated email workflows, drip campaigns, lifecycle marketing campaigns, and newsletters.
  • Personalize email content and customer journeys based on user engagement, behavior, and lifecycle stage.

Compliance & Best Practices:

  • Ensure full compliance with global email marketing regulations such as CAN-SPAM, GDPR, CCPA, CASL, etc.
  • Stay current on email marketing laws and best practices to ensure deliverability and avoid penalties.
  • Implement best practices for avoiding spam folders and improving email deliverability across various email platforms.
  • Stay updated on email marketing best practices, trends, and emerging technologies.

Analytics & Reporting:

  • Monitor key email performance metrics (open rates, click-through rates, conversion rates, ROI) and provide insights for continuous improvement.
  • Report campaign performance to stakeholders, making data-driven recommendations to optimize future campaigns.
  • Analyze user behavior and engagement data to develop new strategies for increasing email campaign effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in email marketing, preferably within the tech or blockchain space.
  • 2+ years of experience in developing and managing Newsletters. Experience in developing and managing newsletters for investors/partners is an advantage.
  • Proven experience in content writing, especially for newsletters and email campaigns.
  • Deep knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce Marketing Cloud).
  • Strong understanding of global email marketing regulations (CAN-SPAM, GDPR, CCPA, CASL, etc.) and industry best practices.
  • Experience with email automation, segmentation, and personalization strategies.
  • Strong analytical skills with experience using reporting tools to measure email performance and optimize campaigns.
  • Experience with growth hacking techniques, including signups and subscription strategies.
  • Excellent project management and communication skills with the ability to work across multiple teams.
  • Knowledge of Web3 or blockchain technology is an advantage.

What We Offer:

  • Equity-based compensation as a co-founder.
  • Token allocation in Autheo Layer-1 Blockchain
  • Flexible, part-time commitment.
  • Opportunity to shape and build an innovative blockchain ecosystem from the ground up.
  • Collaborative and dynamic startup environment.

Why Join Us:

Seize the chance to work alongside international co-founders in a pioneering venture set to redefine the extreme sports sphere. Elevate the user experience with us. Shape the digital future with Launch Legends