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Digital Marketing Specialist

2 months ago

Irving Texas, United States Apex Service Partners Full time
About Apex Service Partners

We are a leading provider of HVAC, plumbing, and electrical services, dedicated to building strong local brands across the country. Our goal is to partner with businesses to deliver exceptional customer experiences and drive growth.

Job Summary

We are seeking a highly skilled Paid Search Analyst to join our team. As a Paid Search Analyst, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital platforms to meet defined performance metrics.

Key Responsibilities:
  • Paid Campaign Management: Plan, execute, and optimize paid advertising campaigns across various digital platforms to meet defined performance metrics, including Google Ads, Bing Ads, and Display.
  • Ad Placement and Budget Management: Manage ad placements, bid strategies, and budget allocation to ensure maximum ROI on ad spend.
  • Campaign Performance Monitoring and Analysis: Monitor, analyze, and report on campaign performance metrics, providing actionable insights for continuous improvement and alignment with business objectives.
  • Cross-Functional Collaboration: Work closely with SEO, creative, and technical teams to ensure the successful execution of campaign strategies.
  • Industry Knowledge and Professional Development: Stay updated on the latest industry trends, tools, and best practices in digital advertising to continually enhance campaign performance.
Qualifications:
  • Minimum of 3+ years of experience in digital marketing with a focus on paid advertising.
  • Proven expertise in managing paid campaigns on various digital advertising platforms.
  • Strong analytical and spreadsheet skills and a data-driven mindset.
  • Google Ads Certified (current).
  • Experience with Google Analytics and Google Tag Manager.
  • Experience with PPC tools such as SEMRush or Ahrefs.
  • Understanding of important landing page elements and construction with a proven track record of A/B testing and experiments.
  • Knowledge of Google Local Services Ads a plus.
  • Knowledge of AI to build/manage campaigns a plus.