Digital Marketing Specialist
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Specialist to join our team at Informa Markets. As a Digital Marketing Specialist, you will be responsible for overseeing digital marketing activities for our International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo.
Key Responsibilities:
- Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels
- Working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
- Setting and tracking key performance metrics that align with business objectives
- Presenting and communicating progress against KPIs to key stakeholders on a regular basis
- Planning and executing email marketing programs, including segmentation, email setup, deployment, and reporting
- Tracking progress and driving continuous improvement to acquisition funnels via analysis and optimization
- Analyzing campaign performance and delivering actionable insights and recommendations to improve future performance, efficiency, and spend
- Managing website and analytics, including monitoring traffic, sources, conversions, and KPIs
- Working with brand managers to implement SEO strategies to foster organic site growth of event sites
- Supporting event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
- Establishing benchmarks across all digital campaigns to monitor campaign and performance
Requirements:
- At least 4 years' experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
- Bachelor's degree in marketing/advertising or database management or equivalent work experience
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Previous experience of Eloqua or other automated marketing email platform
- Experience with A/B and multivariate experiments
- Strong knowledge of website and marketing analytics tools
- Previous experience in CMSs, Adobe Experience Manager and Drupal preferred
What We Offer:
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us.
The pay range for this position is $70,000 - $75,000 depending on experience.
This posting will automatically expire on November 1st 2024.
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, vision)
401k and Matching
Employee Stock Purchase Plan
Generous PTO policy
Work-life balance
Additional discounts through various partnerships
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