Digital Marketing Specialist

4 weeks ago


Irving, Texas, United States Informa Markets Full time

About the Role:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Informa Markets. As a Digital Marketing Specialist, you will be responsible for overseeing digital marketing activities for our International Roofing Expo and the International Pool, Spa, Patio Expo, co-located with the Deck Expo.

Key Responsibilities:

  • Executing data-driven audience growth strategies that leverage both paid and organic acquisition channels
  • Working with key stakeholders on defining priority channels, partners, and target audiences to drive database and subscriber growth
  • Setting and tracking key performance metrics that align with business objectives
  • Presenting and communicating progress against KPIs to key stakeholders on a regular basis
  • Planning and executing email marketing programs, including segmentation, email setup, deployment, and reporting
  • Tracking progress and driving continuous improvement to acquisition funnels via analysis and optimization
  • Analyzing campaign performance and delivering actionable insights and recommendations to improve future performance, efficiency, and spend
  • Managing website and analytics, including monitoring traffic, sources, conversions, and KPIs
  • Working with brand managers to implement SEO strategies to foster organic site growth of event sites
  • Supporting event brands in the setup and launch of their mobile app and customer referral programs with our preferred vendors
  • Establishing benchmarks across all digital campaigns to monitor campaign and performance

Requirements:

  • At least 4 years' experience in audience/attendee acquisition, development, or growth roles with a heavy focus on digital
  • Bachelor's degree in marketing/advertising or database management or equivalent work experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Previous experience of Eloqua or other automated marketing email platform
  • Experience with A/B and multivariate experiments
  • Strong knowledge of website and marketing analytics tools
  • Previous experience in CMSs, Adobe Experience Manager and Drupal preferred

What We Offer:

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us.

The pay range for this position is $70,000 - $75,000 depending on experience.

This posting will automatically expire on November 1st 2024.

Competitive Compensation Package

Access to LinkedIn Learning and other development/training opportunities

Health and Wellness Benefits (medical, dental, vision)

401k and Matching

Employee Stock Purchase Plan

Generous PTO policy

Work-life balance

Additional discounts through various partnerships



  • Irving, Texas, United States Clubcorp Usa Incorporated Full time

    About the Role:We are seeking a highly motivated and organized Digital Membership Marketing Specialist to join our team at Invited. As a key member of our digital team, you will be responsible for developing and executing new campaign creative, optimizing campaigns, and supporting other digital advertising and marketing initiatives.Key...


  • Irving, Texas, United States Yardi Systems, Inc. Full time

    About the Role:We are seeking an experienced Sales and Marketing Executive to join our team at Yardi Systems, Inc. As a leading digital marketing agency, we provide consultative partnerships to our customers. As a Sales and Marketing Executive, you will play a crucial role in driving business growth and cultivating meaningful relationships with our valued...


  • Irving, Texas, United States APEX Service Partners Full time

    About Apex Service Partners:We are a people-focused HVAC, plumbing and electrical services group that partners with and builds leading local brands across the country.Our goal is to enhance our brand presence and drive business growth through comprehensive expertise in Paid Campaign Management.Key Responsibilities:We are seeking a Paid Search Analyst to...


  • Irving, Texas, United States Sena Technologies Full time

    About the Role:Sena Technologies is seeking a highly skilled Digital Marketing Strategist to lead our online marketing efforts and drive brand awareness, customer acquisition, and engagement across digital channels.The ideal candidate will have a deep understanding of digital marketing strategies, excellent analytical skills, and a passion for driving...


  • Irving, Texas, United States Paek Management Group Full time

    Job OverviewPaek Management Group is seeking a highly skilled Marketing Manager to lead our digital marketing efforts and drive overall marketing performance.The ideal candidate will have a deep understanding of digital marketing strategies, data analysis, and the ability to partner across all areas of the business.Key ResponsibilitiesDevelop, implement, and...


  • Irving, Texas, United States Sena Technologies Full time

    Marketing Manager Job DescriptionSena Technologies is seeking a skilled Marketing Manager to lead our online marketing efforts and drive brand awareness, customer acquisition, and engagement across digital channels.Key Responsibilities:Digital Marketing Campaigns: Plan and execute comprehensive digital marketing campaigns across platforms, including search...

  • Digital Analyst

    4 weeks ago


    Irving, Texas, United States Human Appeal Full time

    Job Title: Digital Analyst - Data Insights SpecialistHuman Appeal is seeking a highly skilled Digital Analyst - Data Insights Specialist to join our team. As a key member of our digital marketing team, you will be responsible for leveraging data to drive our digital marketing efforts.Key Responsibilities:Perform advanced data analysis and reporting to inform...


  • Irving, Texas, United States APEX Service Partners Full time

    Job Title: Director of Paid Search AdvertisingAt Apex Service Partners, we are seeking a highly skilled and experienced Director of Paid Search Advertising to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads,...


  • Irving, Texas, United States Microsoft Corporation Full time

    Job Title: Digital Transformation SpecialistJob Summary: We are seeking a highly motivated and experienced Digital Transformation Specialist to join our team at Microsoft Corporation. As a Digital Transformation Specialist, you will be responsible for building digital transformation strategies with customers, collaborating across different groups inside the...


  • Irving, Texas, United States Microsoft Corporation Full time

    Job DescriptionMicrosoft Corporation is seeking a highly skilled Digital Transformation Leader to join our team. As a key member of our Azure sales strategy, you will be responsible for driving digital transformation efforts with customers, leveraging your technical and business acumen to lead holistic cloud efforts across infrastructure, data, applications,...


  • Irving, Texas, United States Heidelberg Materials US, Inc. Full time

    Job SummaryWe are seeking a highly motivated and detail-oriented individual to join our team as a Digital Growth Intern. As a member of our dynamic team, you will have the opportunity to work on exciting projects and contribute to the growth and development of our company.Key Responsibilities Support digital transformation initiatives by creating processes...


  • Irving, Texas, United States APEX Service Partners Full time

    Job Summary:The Director of Paid Search Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role requires a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as...


  • Irving, Texas, United States Christensen Arms Full time

    Job OverviewChristensen Arms is seeking a highly skilled Growth Marketing Manager to join our team in Irving, Texas. This role will be responsible for managing and scaling our critical growth levers, including e-commerce, marketing automation, customer lifecycle marketing, loyalty initiatives, and more.The ideal candidate will have a strong background in...


  • Irving, Texas, United States Christensen Arms Full time

    About the Role:Christensen Arms is seeking a highly skilled Growth Marketing Manager to join our team in Irving, Texas. As a key member of our digital marketing team, you will be responsible for managing and scaling our critical growth levers, including our e-commerce store, marketing automation, customer lifecycle marketing, loyalty initiatives, and...


  • Irving, Texas, United States Photon Full time

    Job DescriptionPhoton is seeking a highly skilled Digital Experience Strategist to join our team. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive MarTech strategy that drives business growth and customer engagement.Key Responsibilities:MarTech Strategy Development:Define and lead the...


  • Irving, Texas, United States American College of Emergency Physicians Full time

    Job SummaryThe American College of Emergency Physicians (ACEP) is seeking a highly skilled Marketing Manager to develop and execute strategic integrated marketing campaigns across various channels. This role will focus on enhancing revenue generation while increasing awareness of projects that provide value to ACEP's members.Key responsibilities...


  • Irving, Texas, United States Wells Fargo Full time

    About this role:Wells Fargo is seeking a highly skilled Digital Channel Strategist to join our Enterprise Marketing Services team. As a key member of our team, you will be responsible for developing and implementing digital channel strategies that drive business growth and customer engagement.Key Responsibilities:Drive channel strategy and governance to...


  • Irving, Texas, United States MCK McKesson Corporation Full time

    Position OverviewWe are seeking a highly skilled Digital Transformation Analyst to join our team at MCK McKesson Corporation. As a key member of our digital transformation team, you will play a critical role in shaping the future of healthcare by delivering innovative solutions across the US Oncology network.Key ResponsibilitiesConduct thorough analysis of...


  • Irving, Texas, United States Salem Media Group Full time

    Job Title: Account Executive Digital Media SalesOverview:Salem Media Group - Dallas is seeking a highly motivated sales professional to join our growing on-air and digital sales team. As a Media Strategist / Account Executive, you will be responsible for selling and managing our multi-media marketing solutions, including radio, digital, and event sales, to...

  • Marketing Coordinator

    4 weeks ago


    Irving, Texas, United States Red Oak Group Full time

    Marketing CoordinatorWe are seeking a highly motivated and detail-oriented Marketing Coordinator to join our team at Red Oak Group, LLC. As a Marketing Coordinator, you will play a key role in developing and implementing marketing initiatives to enhance brand visibility and drive customer engagement.Responsibilities:Support the retail teams in developing...