Strategic Marketing Director for Plant Nutrition

1 day ago


Montvale, New Jersey, United States balchem Full time
Job Title: Strategic Marketing Director for Plant Nutrition

We are seeking a highly skilled Strategic Marketing Director to lead the development and execution of marketing activities for our Plant Nutrition business. As a key member of our team, you will be responsible for driving business growth and improving our competitive positioning in the market.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy for the Plant Nutrition business unit, aligning with our overall company strategy.
  • Lead all marketing activities, including market research, campaign development, and analytics.
  • Collaborate with sales, supply chain, R&D, and innovation teams to drive business growth and improve customer engagement.
  • Identify new growth segments and develop strategies to capitalize on emerging trends and opportunities.
  • Develop and maintain strong relationships with key customers and stakeholders.
Requirements:
  • Minimum of 5-7 years of commercial experience in the Agriculture/Plant Nutrition industry.
  • Strong understanding of B2B and B2C marketing tools and messaging.
  • Bachelor's degree from an accredited college/university, preferably in business or a technical discipline. MBA is highly desirable.
  • Ability to deal with ambiguity, navigate uncertain situations, and drive for clarity.
  • Decisive planning and execution skills in a demanding environment.
  • Cheerful outlook towards the values of the company and safety at workplace.
  • Strong analytical skills, experience with metrics, KPI's, CRM, Power BI, and web analytics.
About Balchem:

Balchem is a leading developer, manufacturer, and marketer of specialty ingredients that improve and enhance the health and well-being of life on the planet. We are committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.



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