Strategic Marketing Coordinator

2 weeks ago

Montvale, New Jersey, United States balchem Full time
Job Title: Strategic Marketing Manager

Company Overview:

Balchem Corporation is a leading developer, manufacturer, and marketer of specialty ingredients that improve and enhance the health and well-being of life on the planet. With a strong presence in the US and Europe, our company is committed to delivering state-of-the-art solutions and the finest quality products for a range of industries worldwide.

Job Summary:

We are seeking a highly skilled Strategic Marketing Manager to join our team. As a key member of our marketing department, you will work closely with the marketing director to support the strategic development and execution of marketing activities for dietary supplements, functional foods, infant formula, and pharma applications for Balchem's Minerals and Nutrients (M&N) ingredients.

Key Responsibilities:

  • Develop and execute customer requirements, business plans, product positioning, and launch plans
  • Identify opportunities for new products ideas, build business case, and manage new product pipeline
  • Initiate and manage marketing campaigns to launch new products and track financial KPIs
  • Develop strong relationships with strategic customers and gain customer feedback on current and future products in development
  • Cooperate closely with marketing communications team and external agencies to manage development and execution of marketing campaigns for the Minerals and Nutrients Business
  • Drive accelerated demand generation by developing and implementing differentiated and compelling value propositions
  • Work closely with sales to develop key customer growth strategies, targeted presentations, purposeful product demonstrations, and best-in-class customer experience engagement
  • Develop and manage the positioning of minerals portfolio into targeted applications, channels, and end-use markets
  • Serve as brand champion of minerals and nutrients, ensuring alignment with brand positioning and customer compliance of branding guidelines

Requirements:

  • 2-3 years of marketing experience in dietary supplements ingredients and/or food and beverage ingredients industry
  • Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
  • Bachelor's degree from an accredited college/university preferably in business or a technical discipline; MBA is highly desirable
  • Strong innovative mindset with proven track record of successfully launching premium, science-based ingredients in health and nutrition space
  • Understanding and successful applications of how to enable teams across a matrix organization
  • Decisive planning and execution skills while maintaining good judgment in a fast-paced environment
  • Uncompromising attitude towards the values of the company and safety at workplace
  • Strong analytical skills, experience with metrics, KPIs, CRM, Power BI, and web analytics
  • Key Leadership Competencies: Strategic orientation, Results orientation, Collaboration, Accountability for performance

Working Conditions:

Office environment; travel to support sales efforts at strategic customers and industry events; some global travel may be required as a part of this role

Equal Employment Opportunity:

Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.

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