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Strategic Marketing Director for Plant Nutrition

2 months ago

Montvale, New Jersey, United States balchem Full time
Job Title: Strategic Marketing Director for Plant Nutrition

Join Balchem, a leading developer and manufacturer of specialty ingredients, as we seek a Strategic Marketing Director for Plant Nutrition to lead our marketing efforts in this critical business segment.

About the Role:

The Strategic Marketing Director for Plant Nutrition will be responsible for developing and executing the marketing strategy for our Plant Nutrition business, aligning with our overall strategy for the Specialty Products segment. This role requires a deep understanding of the Plant Nutrition industry, as well as strong marketing and leadership skills.

Key Responsibilities:
  • Develop and execute the marketing strategy for the Plant Nutrition business, achieving financial targets and driving business growth.
  • Conduct market research to identify emerging trends and opportunities, and develop a deep understanding of the competitive landscape.
  • Develop and build-out the Plant Nutrition marketing organization, enhancing its capabilities and driving results.
  • Lead the marketing project funnel, developing a pipeline of projects to grow the business and improve competitive positioning.
  • Develop strong relationships with strategic customers, gaining feedback on current and future products.
  • Define KPIs to drive marketing strategies and establish leading indicators to measure business progression.
  • Communicate complex information effectively, both within the company and externally.
Requirements:
  • Minimum of 5-7 years of commercial experience in the Agriculture/Plant Nutrition industry.
  • Strong understanding of B2B and B2C marketing tools and messaging.
  • Bachelor's degree from an accredited college/university, preferably in business or a technical discipline. MBA is highly desirable.
  • Ability to deal with ambiguity, navigate uncertain situations, and drive for clarity.
  • Decisive planning and execution skills in a demanding environment.
  • Cheerful outlook towards the values of the company and safety at workplace.
  • Strong analytical skills, experience with metrics, KPIs, CRM, Power BI, and web analytics.
About Balchem:

Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.