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Senior Vice President of Marketing Integration

2 months ago

Montvale, New Jersey, United States Corporation for Public Broadcasting Full time

Are you prepared to spearhead a transformative approach to media marketing? We are seeking an innovative Vice President of Integrated Marketing to redefine our engagement with audiences. As the strategic leader of our marketing endeavors, you will utilize your expertise to enhance our brand presence, stimulate audience interaction, and turn our marketing strategies into memorable experiences.

Key Responsibilities:

Strategic Marketing Development:
  • Design and implement innovative integrated marketing plans that harmoniously combine traditional and digital platforms to engage our audience and fulfill organizational objectives.
  • Lead the planning, execution, and refinement of multi-channel marketing campaigns across television, radio, digital, social media, and other avenues.
  • Collaborate with agencies and media partners to create unified campaigns that resonate with our audience.
Brand Identity Management:
  • Oversee our brand identity initiatives, ensuring that our essence is reflected in every campaign and resonates with our target demographic.
  • Work alongside our creative team to develop messaging that captures attention and fosters emotional connections.
  • Partner with programming and editorial teams to create promotions that inspire curiosity, enhance engagement, and build audience loyalty.
Enhancing Audience Engagement:
  • Formulate strategies to cultivate a profound connection with our audience, utilizing data-driven insights to customize our marketing efforts according to their preferences and behaviors.
  • Administer the marketing budget, ensuring judicious allocation of resources to maximize return on investment.

Qualifications:

  • A Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • A minimum of 10 years of demonstrated experience in integrated marketing roles, particularly in managing cross-channel campaigns.
  • Exceptional leadership capabilities, with a talent for uniting teams and partners around a common vision.
  • A strategic mindset with the ability to address complex challenges through innovative marketing solutions.
  • Proficiency in marketing analytics and budget oversight, with a strong focus on measuring ROI and enhancing campaign effectiveness.
  • A genuine passion for public broadcasting and a commitment to delivering quality content to our audience.

Work Environment & Physical Requirements: The physical demands and work environment outlined here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Employees may need to sit or stand as necessary, with occasional walking on level surfaces throughout the day. Tasks may include reaching above shoulder height, below the waist, or lifting as needed (up to 10 lbs.), filing documents, or storing materials during the workday. Proper lifting techniques are required. The work environment includes typical office conditions with ambient room temperatures, lighting, and standard office equipment. Candidates should be prepared to work in a hybrid setting and provide their own transportation. Occasional evening and weekend work may be necessary to support departmental initiatives or during peak periods.