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Strategic Marketing Director

2 months ago

Montvale, New Jersey, United States balchem Full time
Job Summary

We are seeking a highly skilled and experienced Strategic Marketing Director to lead the development and execution of marketing activities for our Plant Nutrition business unit. As a key member of our Specialty Products team, you will be responsible for driving business growth and improving our competitive positioning in the market.

Key Responsibilities
  • Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy that aligns with our business objectives and drives revenue growth.
  • Market Research and Analysis: Conduct ongoing market research to identify emerging trends, competitive landscape, and market opportunities.
  • Marketing Organization Development: Build and lead a high-performing marketing organization that is capable of delivering results-driven marketing campaigns.
  • Customer Engagement: Develop and maintain strong relationships with key customers and stakeholders to gain feedback and insights on our products and services.
  • Marketing Campaigns: Design and execute marketing campaigns that drive customer engagement, brand awareness, and lead generation.
  • Brand Development: Develop and maintain our brand identity, messaging, and visual identity to ensure consistency across all marketing channels.
Requirements
  • Commercial Experience: Minimum of 5-7 years of commercial experience in the Agriculture/Plant Nutrition industry.
  • Marketing Expertise: Strong understanding of B2B and B2C marketing tools and messaging.
  • Education: Bachelor's degree from an accredited college/university, preferably in business or a technical discipline. MBA is highly desirable.
  • Leadership Competencies: Collaboration, Strategic Orientation, Results Orientation, and Enterprising Spirit.
About Balchem

Balchem is a leading developer, manufacturer, and marketer of specialty ingredients that improve and enhance the health and well-being of life on the planet. We are committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.