Director of Global Email Marketing Strategy

2 days ago

Princeton, New Jersey, United States Educational Testing Service (ETS) Full time
Job Title: Director of Email & CRM Marketing

About the Role:

The Director of Email & CRM Marketing will lead the development and execution of the global email marketing strategy, focusing on automation and customer relationship management. This role requires collaboration with internal and external partners to create integrated, measurable email marketing campaigns aligned with business priorities and marketing objectives.

Key Responsibilities:

  • Develop and execute end-to-end email marketing campaigns, including planning, targeting, setup, testing, execution, reporting, and optimization.
  • Work with Marketing and Customer Insights teams to define customer journeys, identify opportunities, and measure potential business value.
  • Create CRM roadmaps that integrate with brand and performance marketing to drive high-quality customer penetration, frequency, migration, and spend.
  • Collaborate with cross-functional stakeholders to create data-driven, dynamic email campaigns and deliver highly targeted/segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications.
  • Deliver reporting and insights that accurately measure the performance of email campaigns.
  • Oversee the technical execution of various email campaigns, including template designs, unsubscribe management, and automated journey and customer life cycle considerations.
  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
  • Conduct analysis of results and develop test plans to continuously improve email performance, including optimizing emails for deliverability, mobile rendering, open rates, etc.
  • Stay current with best practices, strategies, and industry standards related to email.

Requirements:

  • Bachelor's degree or equivalent combination of education, training, and experience required.
  • 10+ years of experience in digital marketing strategy.
  • Experience in Marketo required; Salesforce and ON24 a plus.
  • Excellent understanding of email marketing concepts and metrics.
  • Skilled at cultivating relationships with internal and external partners and cross-functional teams.
  • Proven ability working in a fast-paced environment managing multiple collaborators and concurrent programs.
  • Excellent written and verbal communication skills.
  • Experience working with or supporting programs that support sales and drive pipeline.
  • High level of organizational and project management skills.
  • Adept at multitasking under pressure, with the ability to prioritize and handle a variety of projects simultaneously.
  • Strong work ethic is a requirement.
  • Ability to take initiative in problem-solving and decision-making.
  • Success with achieving goals and OKRs.

What We Offer:

  • Health, Vision, Dental insurance plans to choose from.
  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access.
  • Generous PTO and vacation time to balance your work and life.
  • Additional 8 hours of PTO for volunteer work.
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution.
  • Commuter Benefits, Pet Insurance, 1 year subscription to Calm App.

About ETS:

ETS is a mission-driven organization that amplifies products and services based on rigorous research and a belief in the power of learning. We provide learning solutions, pioneering research, and trusted assessments that help guide learners worldwide on their path to new possibilities.

We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. Our differences empower us to be a better team, making better decisions and delivering better results.

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